Other benefits to using prepaid service are freedom of not having to deal with a weekly invoice. You also always know exact cost of each shipment. Most sellers require you to make purchases in multiples of 10. Shop around for best price because selling price and handling fee can vary by several dollars for each prepaid envelope. Higher volume purchases can receive additional discounts from some sellers of this service. Prepaid shipping helps level playing field between small and large shippers.

All of these methods are, in one form or another, lead generation strategies. You are buying customers, and bottom line for everyone of them is cost per qualified lead. And that¡¦s how you decide how to spend your promotional dollar. When you approach an advertising agency, you must already know how much want to spend on that marketing channel. While they may give you good advice on how to spend your money in their channel, they will not consider alternatives which may be better for your business. It is also essential to consider whether selected channel is capable of generating qualified leads at a reasonable price. For example, if your product is upmarket, generating leads from budget market is of no value to you. And there is also false economy in choosing low rating media which often generate no leads at all!

Whichever marketing channel you choose, it is absolutely essential you measure results from each promotion. Over a period of time, you will learn which ones work best for you. However, this can be a lengthy experience. Using a marketing consultant can greatly reduce painful and often costly learning curve, and can save you many thousands of dollars in your marketing costs, and even more importantly, in opportunity cost of lost time.