Continued from page 1
Secret Number Three: Use Every Internet Marketing Tool Available Unique, low-cost business marketing opportunities are accessible on
web. Bulletin boards, web rings, e-zines and other resources post information and articles/press releases on companies. This is often free of charge! Grass roots methods, such as spreading
word about your business through referrals and from one person to another, also move quickly through
Internet. Use this technology to your advantage! There are endless ways to add links to your website on other sites. This expands your web presence vastly and can also be free of charge. Check out networks online. Business organizations of all kinds affiliate with one another over
Internet. Taking part in an association made up of various providers helps bring in traffic and benefits everyone.
Secret Number Four: Do Not Forget The Importance Of Customer Service
People enjoy great customer service, yet it's easy when owning an online business to lose sight of providing any customer service at all. The lack of face-to-face contact can leave a company seeming impersonal and uncaring. Quality care of
people you work with is key to bringing in repeat business. See your business from
clients’ point of view and expand in
direction that best serves their needs.
On
Internet communication is a valuable commodity. Encouraging clients to ask questions, make complaints or suggestions, and to correspond by phone or e-mail to discuss problems is imperative. Also responding to these inquiries in a timely and professional manner will solidify your presence as a company worth patronizing!
Remember, create a business or build on a business venture with a vision of success in mind. Your vision is an investment! Be adaptable, open-minded, and diversify your efforts. This will lead to successful growth and long-term security. Take time to explore tools and do whatever detective work is necessary; make it a habit that continues over
years. Give yourself all of
advantages possible and you will reach your highest goals.

Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.