The alert box is displayed via a script that extracts your visitors' name and email address. If they choose to subscribe, it then sends their subscription request, via email, to your subscription address and adds it to your database. In addition, you can send personalized messages, use autoresponder follow-ups and provide your subscribers with "one click" unsubscribe links within your messages.

For further information, visit OptIn Lightning site. http://www.optinlightning.com

=> Pay-Per-Subscriber Services

If you really want to increase your subscriber base rapidly, you may want to consider purchasing some subscribers.

Visit any of following websites to purchase subscribers:

http://www.profitinfo.com http://www.listopt.com http://www.worldwidelists.com http://www.itsaworld.net http://www.zmedia.com/zm/main.html

=> Keeping Your Subscribers

Now that you know how to develop a large subscriber base, we'll focus on how to keep them.

Developing a large subscriber base is easy part, keeping them will be a little more difficult.

The key to keeping your subscribers is to provide quality content that teaches or informs with regard to subject matter. You must provide your readers with unique content that can't be found in any other publication.

Although providing original content can be a lot of work, it is well worth effort. Not only will it provide your readers with unique content, but it will also enable you to build your credibility and gain your readers' trust by sharing your expertise.

Although providing some original content is an important part of a great publication, it is perfectly acceptable to run articles written by other authors.

You can find a wealth of quality, free articles on a variety of subjects at following web address: http://www.web-source.net/articlesub.htm

=> Editor's Note

Another very important part of a successful publication is an Editor's Note section. This section will enable you to talk to your readers and develop a trusting relationship. You can also use this section to provide recommendations. There's absolutely no better way to develop a relationship with your readers than by including an Editor's Note section.

=> Conclusion

No matter how many new subscribers you may acquire, key to a successful opt-in list is keeping them. The relationship you build with your subscribers will determine your success. Above all, you must provide your readers with quality content. They subscribed to your publication for a reason. If it doesn't meet their expectations, they'll simply unsubscribe.

Once you've developed a trusting relationship with your subscribers, your personal recommendations will be a highly effective means of closing sales. However, it is very important that you only recommend a product or service that you truly believe in. Your professional reputation depends on it.

Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is ad at very top or very bottom of an ezine. Since they are closer to top or bottom they stand apart from other ads and so they illicit a much greater, more favorable response from subscribers.

A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.

These two advertising methods are most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through thousands of zines to find those that meet your demographic requirements.

When that is done you are ready to further narrow list by sifting through to find ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.

The Ultimate Media Magnet has compiled all of newsletters that offer sponsor ads and solo mailings into one efficient directory. All ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.

The Ultimate Media Magnet is by far best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer most effective methods of reaching a hungry, paying audience.

The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine advertising has been and will continue to be one of most cost effective and profit generating tools at internet marketers disposal. But, like everything else on internet, for advertising methods to remain effective they must evolve.

Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.

To succeed using ezine advertising, you must change with times and use methods that work today!