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Example - I recently changed shipping costs on my site - to my surprise this led to an increase in sales. Postage was originally $2 for orders under $20, $3.50 for orders between $20 and $25 and free over that price. I noticed that I had few orders in $20 - $25 price range. I decided to lower shipping costs to $2 for all orders under $25 and free for over that price. Orders especially increased in $20 - $25 price range.
I know for a fact that very few website owners will do any testing or make any changes. Make sure you do - only way to increase your profits is to try out new ideas.
Content for your site… When writing text for your pages, make sure it is personal. Remember that it is just you and your visitor. Be honest, build up trust so that you gain repeat customers.
Your text needs to be simple and easy to read. Use short sentences and paragraphs.
Emphasize and point out all your benefits throughout your text.
Example - imagine that you are selling a car that does 0-60mph in 5.2secs. Don't just state facts, point out all benefits - be first off at lights, impress your friends, plus increase your safety - accelerating quickly may get you out of trouble!
Securing sale… It must be easy for your visitor to order. Limit options and choices to make ordering process as simple and fast as possible. Use simple buttons like 'Order Now'. Think about details you need when someone orders - don't include irrelevant questions as this will put your visitor off. Do you really need date of birth, occupation, etc..
The power of your guarantee… Use guarantees so that your visitor feels secure and confident in ordering with you. The more security you can give, safer your visitor will feel. This way they are more likely to order.
Use best guarantee you can - longer better no matter whether you are selling an information product or a tangible product. Research shows that you'll get less returns and it will help convince people to order. As always test your guarantee and try using different guarantees.
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We interviewed a number of highly successful website owners and discovered how they achieved their success.