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2. Track Your Ads.
Tracking ads is not important if you are only running one ad copy in one publication.
However, it becomes essential if you are running two different ads for same product or service and those two ads are running in several different publications.
If you do not track your ads, you will not know which publication or which ad copy is pulling in greatest results.
Don't know how to track your online ads?
Send a blank email to our Auto-Responder to learn some easy techniques to track your online advertising: mailto:firstname.lastname@example.org
3. Multiple Ad Exposures.
Do NOT expect much response if you only run your ad copy one time. Research and my own personal experience shows that running your ad copy on Internet at least 8 times will bring you greatest returns.
Email publisher that you plan to use about discounts on their ad prices when you run your ad copy multiple times. Most will give you a good discount rate.
4. ALWAYS Include An Email Contact.
My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy.
Also include your URL in ad copy but adding your email address gives those responding to your ad option of using what works best for them.
Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email.
5. Stress Your Benefits.
Forget about describing your product or service. Instead, stress what your product or service will do for your prospects.
Will it save them money? Save them time? Make their life easier?
Benefits will sell your product or service.
Offer something free in your ad copy. It'll often tip balance between a response and no response.
6. Keep Your Ad Short.
Your ad copy should inform, entice, tease or make your prospects curious for more information. The shorter your ad copy, more likely it will get read and responded.
Follow these few tips and your ezine and newsletter ads Will bring you successful results and good response.
A.T. Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:email@example.com Visit us at: http://emailexchange.org/?Articles