Here’s what I’d like to ask of you. Copy and paste block of text below into a blank email. Insert name of one of your friends who could benefit from a home loan and send it to them. Send it to as many friends as you know who are in market for my services.

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Hey ,

Check out this website. I used this guy for my loan. He was straight with me and I got a good deal.

www.YourWebSiteHere.com?Client@TheirServer.com

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Not only will you be doing your friends a favor, you’ll have opportunity to get a free set of movie tickets. For every one of your friends who comes to my website and requests a free consultation I’ll give you two movie tickets good for your choice of any movie in area.

I’ll know they were sent by you because your email address is embedded in website address. When your friends get to my site it’ll record their visit.

At Your Service,

Your Name & Contact Info

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Please feel free to use or modify above sample email and use it in your business as you see fit.

To Your Prosperity

Keep length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

Another specialized use of autoresponders is to create courses that you can then offer your site visitors forfree. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow.

Your explanation should be enticing, getting point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include number of lesson, topic title, information about your company and its services or products. At end, include a few blurbs about next lesson to entice subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves visitor lusting to know more.

Otherwise, you may lose them in very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone over material carefully, employing a professional writer or editor if necessary, you must transfer your text to yourauto responder.

There are a number of free autoresponders you can use. Try http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It's a good idea to set up one for owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.

Essentially, an autoresponser allows you to automate part of your marketing campaign.

Isn't all about working less and earning more?

Jose L. Gonzalez, Journalism degree in Spain, makes a living online with several websites on different niches.