An ad like this would get some attention, especially from people who are interested in trading up to a high end sport car. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for consumer to really do as title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.

In report you could suggest several real ways for people to drive a luxury car for little money. You could also list in report resources for them to research. For example resources could be dealers that know how to work special financing deals or specialize in selling high end sport cars below market value. The resource you suggest would of course be your own car dealership!

The report did not cost you anything to produce and it fully paid for it's own ad costs with each person that ordered. The person buying report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company.

Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

7. Develop a Marketing Plan

In order to market your private practice successfully you must have an integrated marketing plan. One of most common mistakes helping and healing professionals make is trying a few methods of marketing your practice haphazardly, and when results are not immediate, they erroneously assume techniques don’t work. Flourishing private practices are frequently built upon a number of marketing strategies that work together over time. To market effectively you must make yourself repeatedly visible to potential clients and referral sources so that they get to know and trust you.

. Choose Marketing Methods That Excite You

Take some time to explore and develop marketing methods that suit your unique talents and interests. There are numerous ways to promote your practice. To get ideas, read books, take courses, ask other professionals how they built their practices, or hire a marketing consultant or coach. Marketing can be an enjoyable and creative process that provides a balance to work you do with your clients. Find a way to take pleasure in this aspect of your business and you will be more motivated to do it.

9. Make a Commitment To Build Your Practice

Typically it can take anywhere from 1-3+ years to build a full practice. Exactly how long will depend on several factors including size of your current network, how effectively you market, demand for your area of expertise, and how much time you spend developing your practice. Make a commitment to take action steps on a regular basis. It’s best if you set aside a specific amount of time on a weekly basis for marketing your practice, and try to stick to this schedule even when you become discouraged or become tempted to allow other things to take priority.

10. Get Support

Because you will be primarily working alone, you may feel isolated and discouraged at times. It’s important to have people and resources you can access for support. Most successful people have consistently had other people helping them. Whether you get expert guidance from a professional business coach or consultant, or get help from your colleagues and friends, getting support, guidance and feedback on your ideas and goals is essential. The more support you get, greater your chances of success with your private practice.

Many professionals who are having difficulty building their practices tell me reason they can’t get clients is either because there is too much competition or because of tight economic times. While it may be true that competition for clients has increased and that financial resources are limited for many people, there will always be those professional sin your particular field who do have a full practice. Competition is not going to go away and you have you don’t have control over economy. You need to find a way to develop and sustain a private practice in spite of these apparent obstacles. If you act on above ten guidelines on a consistent basis, you should have a thriving practice within a few years. Be persistent, believe in yourself, learn from your mistakes, and most importantly, get out there and be visible.