Question

"Are You Sick and Tired of Working For Someone Else?"

Headlines written in form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answer question in their mind. If question identifies a specific need, want or desire, they'll read on.

Command

"Double Your Income Within Next 12 months -- Guaranteed!"

A command headline focuses on most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.

News

"Announcing a Brand New Breakthrough in E-Publishing"

News headlines are very effective and used to announce new products and services. They are written in form of an announcement or introduction and create curiosity.

Testimonials

"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"

Headlines written in form of a testimonial are very effective, as they instantly begin building trust.

When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad. Below are of few of these "Power Words" that consistently work.

Breakthrough Discover Discovery Easy Free Guaranteed Hidden Incredible Love Master Money New Powerful Profits Proven Results Revealed Scientific Secret Shocked Shocking Ultimate Uncovered You Your

According to a Yale University study, following words are most powerful words in English language.

Money Discovery Save Easy New Love Health Proven You Results Guaranteed Safety

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of most popular subjects include wealth, love, health and safety.

Take your time and try different formulas according to your needs. Use a combination of power words and write a headline that sells. By learning art of writing headlines that focus on basic human needs and emotions, you can increase your sales considerably.

4. Avoid advertising overload. Yes, we all know, our ezine is our promotion connection to internet world. But don't take advantage of your subscribers. Minimize advertising as much as possible. One or two sponsor ads, and a handful of classified ads (no more than 10!) are about all any reader can handle. And beware of trying to pawn off advertising for all your informational content. It might work on some newbies, but you're not going to pull it over on more experienced reader who is looking for real information. At least, not if it is all they are getting.

This is an important point, especially if you write your own articles. The most published and anticipated articles are those that contain NO personal promotional links whatsover, except in your bio or resource box that you include with article.

Think about how its done on television, radio, and in all hard copy magazines. The advertising is there, no doubt. And there is usually more than we appreciate, but we accept it and tolerate it, knowing it pays their bills. But in between ads, we are more than likely reading that magazine, watching that program, or listening to that station because we are getting something we can use and/or enjoy.

Publishing an Ezine is an important part of marketing any internet site or Ebusiness. It's not an easy task, or something to take lightly. It takes loads of time, lots of research and/or writing, and genuine dedication to your subscribers! Just give them information that is useful, entertaining, inspiring, or of course, all three! They'll anticipate arrival of your latest issue, and keep on coming back for more!