Seconds

Written by Bob Osgoodby


Continued from page 1

Services are usually strong - especially online services. Find a niche here and you will usually succeed. But what kind of services sell? There are many kinds, but they usually don't takerepparttar form of affiliate programs that thousands of others are trying to sell. But, you might argue, affiliate programs are a great deal. With very little investment, you can be up and running in a very short time.

But why should someone buy from you, something that is being hawked all overrepparttar 121946 web? This is whererepparttar 121947 advice ofrepparttar 121948 pundits comes into action. You must sell yourself first, and do something that sets you apart fromrepparttar 121949 others who have exactlyrepparttar 121950 same product or service.

Your own web site is a great start. You can have your picture there, a short bio and list your reasons for joiningrepparttar 121951 program. If you can sell yourself,repparttar 121952 affiliate sale is a lot easier. But to do this, you must be able to entice your visitors back. If you can get them there enough times,repparttar 121953 odds of you making a sale greatly increase.

There are a number of ways to get them to return. Content that is continually updated is a great start. If you have information of interest to them, they will come back. A guest book where you can capture their email address is a real plus. You can then notify them whenrepparttar 121954 content has changed, and you are building a valuable mailing list. Running a contest is also a good draw.

If you can get your visitors back for seconds, or even thirds, you have a much better chance of selling your product or services. Who knows - you might also get a lot of new visitors by "word of mouth" which is always one ofrepparttar 121955 strongest forms of advertising available.



Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com


Reputation

Written by Bob Osgoodby


Continued from page 1

Publishing your own newsletter also helps. It doesn't have to be long or involved, but it should be published on a definite schedule. There is a lot of different thinking on how frequently it should be published. Some people think that a monthly schedule is a waste of time, as people may forget who you are between publications. Some feel that weekly is OK and others, myself included, feel thatrepparttar more exposure you haverepparttar 121945 better.

Whatever frequency you select, it is imperative that it is published on a regular basis. If it is once a week, pick a day that it will be published and stick with it. If you are not going to publish in any given week, be sure to notify your subscribers in advance so they don't wonder what happened.

Building a subscriber base is normally a slow process. You should have a sign-up process on your website. You can use either a form for this or have them send you an email. A form isrepparttar 121946 preferred way as it is immediately identifiable as a subscription when it is received. If you don't use a form, then at least list your email address with subscribe inrepparttar 121947 subject so it doesn't get "trashed" withrepparttar 121948 rest ofrepparttar 121949 spam you receive. Use something that will immediately identify it as a submission like mailto:bob@adv-marketing.com?subject=Subscribe - this way it will automatically insertrepparttar 121950 word "Subscribe" inrepparttar 121951 subject ofrepparttar 121952 email.

Whatever route you take on your road to building your reputation, probablyrepparttar 121953 most important thing to remember is thatrepparttar 121954 memory of most folks is short, and there are thousands of new prospects becoming available everyday. If you hope to do business onrepparttar 121955 web, you must not only build a good reputation, but you must be visible to your prospects on an ongoing and regular basis.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use