Searching, Sort of Searching and Finding.

Written by Englesos on the Web

Continued from page 1

3. The “Direct Hit” Admittedly this is not really a search, but it isrepparttar best outcome of all. The searcher types your address intorepparttar 146179 browser and navigates directly to your site without side trips or distractions. The “”partial search” becomes a “direct hit” if you chooserepparttar 146180 right name for your site and advertise it effectively. The golden rules are memorable, short and unambiguous in terms of meaning and spelling. Obviously memorable isrepparttar 146181 big issue here andrepparttar 146182 quality of your advertising will help with this issue.

The major plus withrepparttar 146183 “pure search” is that it is a minimal outlay option - in fact, it can be done for free, but it takes a good while forrepparttar 146184 search friendliest site to work its way uprepparttar 146185 rankings. For a shorter-term return on investment (ROI) forrepparttar 146186 client,repparttar 146187 fact needs to be faced that you will need an advertising budget of some sort. On line we speak of “push and pull”, pushing browsers torepparttar 146188 site with advertising and pulling them in by means of your good design. Options include banners, handouts of all sorts (pens, mugs andrepparttar 146189 like), newspaper advertising, e-mail campaigns andrepparttar 146190 like.

Do not overlookrepparttar 146191 low cost but effective approach of every single scrap of paper that passes through your company’s hands carrying your e-mail and web address, andrepparttar 146192 use of e-mail as much as possible on any pretext so your website can be advertised on every mailing and subsequent reply. It all gets you seen and helps you torepparttar 146193 ultimate goal ofrepparttar 146194 direct hit.

The Final Word.

In terms of short-term return on investment (ROI), a website requires an advertising budget of some sort. The money can be spent on improving your performance artificially on one specific search engine or on advertising your site by what may be described as “traditional” means.

Given time, a well-designed website will improve in terms of visibility. Regardless of promises torepparttar 146195 contrary, there are no dependable ways of improving your organic positioning assuming your site is reasonably well designed – HTML, non-dynamic and with appropriate meta-tags.

You can throw as much money at this issue as you wish – it will make no significant difference. Inrepparttar 146196 hands of a poor-quality or unscrupulous webmaster it may even do harm.

Englesos is a Web and Graphic Designer working out of the Famagusta area of Cyprus. See more of his work on

Where'd he go? I was talking to him

Written by Englesos on the Web

Continued from page 1

I am sorry if this sounds like a “doddery crumblies onrepparttar net” cliché, but thrifty pensioners in my experience seldom lash out on killer systems with cable modems and upgrade motherboards every two or three years. They are too wise to waste hard-earned cash on capacity they do not need. Plus, you need them - they do not need you (at this time) so why should they sweat to figure out your site?

Further to viewer profiles - think aroundrepparttar 146178 issues involved.

Consider, for example, a three star hotel. Those looking for a less expensive level of accommodation, do they haverepparttar 146179 money to change PCs frequently or to 'waste' on broadband connectivity?

A site for an optician – should it not have clear to read type? After all,repparttar 146180 viewers may well need glasses or have problems with color vision. A black on red logo may be a mistake here.

Will a mother respond better to a playschool website her baby would like – lots of bright colours and teddies - or would she prefer something more serious and trustworthy for perhapsrepparttar 146181 most precious thing in her life?

Not necessarily “bad” use, but frequently inappropriate use of design and net-technology gets in-betweenrepparttar 146182 viewer and your goal - and produces some ofrepparttar 146183 most technically advanced, beautifully executed, clever, portfolio worthy, over-priced lemons thatrepparttar 146184 web has ever seen.

Way down onrepparttar 146185 pre flight checklist list isrepparttar 146186 question of selecting images, animations (if any) and audio because unless they conform torepparttar 146187 design needs I have outlined – they are worse than useless. This is no exaggeration as usesless at best does nothing, but inappropriate contents can send viewers away in their droves. Further; until you know who your target actually is, based on what criteria would you select anything anyway?

To me, all of this leads to relatively small, neat, "say it then shut up" websites aimed at a specific goal with a specific target or range of targets. Simple to use and clear in terms of design and content, and that by a strange coincidence this just happens to berepparttar 146188 favorite fodder ofrepparttar 146189 search engine spiders. The proverbial 4-L's always apply.

With these facts in mind you can critique your site asrepparttar 146190 marketing tool is should be, rather than a work of art or an expression of your or your webmasters desire to produce something that impresses you and your like-minded friends – but that no one else will spare a second glance.

Englesos is a Web and Graphic Designer working out of the Famagusta area of Cyprus. See more of his work on

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