* Whenever two or more words can appear in exact order, enclose words with double quotation marks ("word 1 word 2".) Example: "United States." If you use a longer phrase, you will achieve more precise results. With a very long phrase, however, you may get zero results. Some search engines allow you to select "phrase" option in pull-down menu on their advanced search page or you can type it in special phrase search box, so you don't have to use quotes. * When possible, use unique, rare or unusual keywords. The more uncommon / obscure or less frequent keywords you use are, fewer and more relevant results you will get. * Use nouns and objects as keywords. Do not use so-called "stop words" such as "what," "where," "the," "in," "and," etc. Many search tools ignore them. If you need a stop word to appear in results, place implied Boolean operator "+ " in front of that word. The standard Boolean operators AND, OR, NOT (or AND NOT), NEAR, BEFORE, AFTER and Boolean logic "(parenthesis)", are used to construct complicated queries. The implied Boolean operators "+" and "-" can replace AND and NOT respectively. An example of Boolean logic is (tips OR tricks) AND ("search engines" OR "web directories"). It will find tips or tricks for search engines or web directories. Check search tool's tips to see if they accept Boolean operators. For example Google™ does not support full Boolean logic. * Do not use common terms such as Internet, Web, etc. except for cases that it is necessary. (For example, query is "searching web" with quotes.) * Avoid redundant terms and complicated query structures. * Choosing right words for your query is most important part of web searching. The more specific search term, more relevant your results will be and more likely it is that you will find what you seek. Remember, work smarter not harder. * The secret to constructing a professional query is to type words you expect to find in matches. Note: Some search tools, such as Ask Jeeves allow you to use so-called "natural language." This means that you can construct a query as a question in plain English, such as "What's weather in LA?" When you have a specific question in mind, these tools can be helpful.

Please see Part III.

Like mentioned before, search engines are nothing more than robots going through your web site. They don't stop to look at your images, they only see code.

Providing a title or Alt command for your image will allow search engine to know what image is all about which will increase your web site's content relavantcy.

Here's an example of this....

Here's what code for that image looks like:

Tip #2 When Considering Image Links:

When using an image for a web link to another page, give your image a name that is meaningfull to your service or product.

Ex.

1. I've linked image button to this page called "Using Title Tags" 2. I've named image button "using_title_tags.gif" 3. The title of image is: "Using Title Tags"

All of these steps will let search engines know exactly what image is about! Yes, I agree all these steps seem like a lot of work but in end, when your sales are up, you won't be thinking about how much work it took but how successful you have become.

Here's code for that image...

Notice how all these steps have given 3 "Key Phrases" for search engines to look at to determine meaning of image.

1. ( a href= ) - The web link command to another page 2. ( img src= ) - Where to find image and what it's called 3. ( alt= ) - The title of image

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One Last Web Site Optimization Tip:

One last tip I want to include is about your "Headings". It is said that size of your heading will also help search engine determine your rankings by looking at your headings for page content. Try to use

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