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Joe also knows that if search engines find his link on other sites and it's called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as title of his main page. He also adds specific content to match it.
Now here's [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joe's web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.
So moral is???
If your site is new, you'll need to depend on "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles" same for new sites and mix it up for older sites!
I hope you enjoyed article!
For more of Martin's articles go here: http://www.smartads.info/newsletter
About The Author:
Martin Lemieux President
Smartads - Affordable Web Solutions http://www.smartads.info & http://www.smartads.ca
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