Search engines-To pay or not no pay?Written by David Bell
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When you set up an account on GoTo, you select as many keywords as you want that are relevant to your site and you enter amount you will pay for each visitor. The more you pay, higher you are listed in results. Some keywords only cost two or three cents to be listed on first page of results. Some are well over a dollar per visitor. The cost is determined by all of people bidding for traffic through that keyword. In past my advice has been to only bid enough to be on first page of a search result. That way you were assured of getting a good flow of traffic without paying to be number one in that category. Times have changed and I now suggest that you bid to be in top five results for your primary keywords. GoTo has begun supplying results for other search engines, but usually they are only supplying first five results and search engine then uses its own database to supply remainder of results. This makes it a better investment than ever before to have an active account at GoTo. Yahoo! Yahoo! is just what you've always heard - largest single concentration of web searchers on any search engine or directory. You'll have a very hard time building your e-empire without traffic from Yahoo!. The reality is that only a small percentage of free submissions even get looked at by a staff reviewer at Yahoo! - volume is simply too massive to effectively deal with. You can keep taking your chances for success by submitting and waiting, submitting and waiting, submitting and... Or, you can pay modest $199 US and be guaranteed that your site will be reviewed within 7 business days. If traffic is your goal, this is an offer that is too good to refuse. Again, paying fee does not guarantee that you will actually be listed in Yahoo! but your chances are better than submitting and hoping. Bay 9/Rocketlinks Similar in structure to GoTo, Rocketlinks has been growing steadily over past few months and is now generating good traffic flows for many search categories. It has grown so much that many site owners are reporting it as their lowest cost source of Pay For Performance traffic. Many very good keywords can be had for one or two cents per visitor. Rocketlinks has several new ways for you to participate:Home Page and Contest Page Featured Listings, Banner Bidding, Cost-Per-Click Banner Advertising, Email/Newsletter Auctions, Contest Sponsorship and Email Advertising. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | Brand awareness campaigns increase preference for your productsWritten by RICHARD C. CURRY
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With Gratitude is developer and exclusive representative of unique products that can be utilized by both promotional product distributors and advertising agencies for benefit of their corporate clients. With Gratitude believes in importance of providing products that can genuinely add value and a positive ROI to Corporate America. For more details, visit our website: www.withgratitude.net
RICHARD C. CURRY is professional writer and cunsultant. he is in this industry since 1980 and he has written many small and populler articles and scripts and novels.
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