Search engines-To pay or not no pay?

Written by David Bell

Continued from page 1
When you set up an account on GoTo, you select as many keywords as you want that are relevant to your site and you enterrepparttar amount you will pay for each visitor. The more you pay,repparttar 128124 higher you are listed inrepparttar 128125 results. Some keywords only cost two or three cents to be listed onrepparttar 128126 first page of results. Some are well over a dollar per visitor. The cost is determined by all ofrepparttar 128127 people bidding for traffic through that keyword. Inrepparttar 128128 past my advice has been to only bid enough to be onrepparttar 128129 first page of a search result. That way you were assured of getting a good flow of traffic without paying to be number one in that category. Times have changed and I now suggest that you bid to be inrepparttar 128130 top five results for your primary keywords. GoTo has begun supplying results for other search engines, but usually they are only supplyingrepparttar 128131 first five results andrepparttar 128132 search engine then uses its own database to supplyrepparttar 128133 remainder ofrepparttar 128134 results. This makes it a better investment than ever before to have an active account at GoTo. Yahoo! Yahoo! is just what you've always heard -repparttar 128135 largest single concentration of web searchers on any search engine or directory. You'll have a very hard time building your e-empire without traffic from Yahoo!. The reality is that only a small percentage of free submissions even get looked at by a staff reviewer at Yahoo! -repparttar 128136 volume is simply too massive to effectively deal with. You can keep taking your chances for success by submitting and waiting, submitting and waiting, submitting and... Or, you can payrepparttar 128137 modest $199 US and be guaranteed that your site will be reviewed within 7 business days. If traffic is your goal, this is an offer that is too good to refuse. Again, payingrepparttar 128138 fee does not guarantee that you will actually be listed in Yahoo! but your chances are better than submitting and hoping. Bay 9/Rocketlinks Similar in structure to GoTo, Rocketlinks has been growing steadily overrepparttar 128139 past few months and is now generating good traffic flows for many search categories. It has grown so much that many site owners are reporting it as their lowest cost source of Pay For Performance traffic. Many very good keywords can be had for one or two cents per visitor. Rocketlinks has several new ways for you to participate:Home Page and Contest Page Featured Listings, Banner Bidding, Cost-Per-Click Banner Advertising, Email/Newsletter Auctions, Contest Sponsorship and Email Advertising. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at , a leading Search Engine Optimization services firm and Advertising Agency.

How Your Network Affects Your PR Ratings...

Written by Martin Lemieux

Continued from page 1

What you want to do is like I mentioned in a previous article, promote ALL your pages in as many web sites as you can. Find all related material to what you do.

Please don't get me wrong, owning a network is in no way harmful to have. The way a network will work successfully is by at least having one of your web sites already successful andrepparttar rest are tailing on it's success.

Trying to start an entire network from scratch is not only ludicrous, it would take a really good chunk of someone's budget just to make sure you would succeed in keeping up with repparttar 128123 demand.

All too many times, I see people promote their site for a month or so, realize it's a lot of work and start neglecting it completely. Never give up on your dream, you only have one person to blame, yourself.

Start slow, start with one site. Expand it until you are ready to move onto another on-going project. Always remember that by starting another site within your network will not only bring you more responsibilities but it will be your responsibility to make sure this new web site is successful and thatrepparttar 128124 old one isn't forgotten either.

So in conclusion: Don't only rely on your network to bring your page ranking up and always look for new sources to improve on promoting all your pages.

Hope this helps all of you!

Martin Lemieux Smartads - President

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