Search engine advertising has become so popular that per click charges can quickly get out of hand.

Written by Brian Didier


Continued from page 1

MakeGlobalCash.com has taken one specific market – Home-Based Business - and built a focused search engine and directory. “And we've built it to be lightning fast and precise.” according to Tom Tsilionis, President and CEO of SGA/Jumpat.com.

“Thomas Tsilionis, President and CEO of SGA/Jumpat.com stated that Brian Didier’s marketing focus is to provide a complete one-stop shop forrepparttar home-based business. Email marketing is essentially dead and does not provide any significant results in today’s market. We now can concentrate on teaching marketers to target Action-Generated hits to their websites and get away from Passive traffic which generates little results”

The goal of MakeGlobalCash.com is to provide home business owners and network marketers withrepparttar 100689 tools and advertising resources that are simple and profitable to use.

Additional information is available at www.MakeGlobalCash.com; a search engine focused solely onrepparttar 100690 home-based business market and designed to deliver fast and relevant search information. MakeGlobalCash.com offers a complete range of marketing products forrepparttar 100691 home-based business owner to start or expand their current business.

Partner Owner of MakeGlobalCash www.makeglobalcash.com


Consumer Participation Hierarchy and Consumer Profiling

Written by Darrin F. Coe, MA


Continued from page 1

Note that tiers two and three make up 60% of all consumers, with tier one making up another 28%. This leaves only 12 % of consumers who are well informed, desire multiple forms of consumer information, and do well in perceiving consumer needs and problems.

Withrepparttar above information one can begin to create a general profile of their ideal customer. For example, here’s how I would applyrepparttar 100688 above hierarchy to marketing my ebook, “Micro Loans: Finance Your Dreams”. First, I would assume that 60 % of my market is going to made of people who have an average level of education, with average income. Many ofrepparttar 100689 people inrepparttar 100690 majority market are also retired, but a majority are betweenrepparttar 100691 ages of 30 and 44. They tend to have a lowered desire for consumer information and also tend not to perceive consumer needs or problems. They also tend to be fairly dissatisfied with their place in life.

I can then ask myself is thisrepparttar 100692 market I want to pursue? 28 % ofrepparttar 100693 market is completely unmotivated and I don’t want to pursue that market with this product so I’ll choose to targetrepparttar 100694 12% ofrepparttar 100695 consumer market that tends toward gathering information, perceiving needs, and comparing solutions. So now I can create a customer profile. My ideal customer will be betweenrepparttar 100696 ages of 30-44. They will have some college education. They will have an average to above average income but they will probably believe they should have a higher level of income. They will probably be employed and working for someone else. They will have some type of business knowledge based on probably being either a tradesperson, a manager, or a professional.

This customer will probably be open to information concerning wealth creation butrepparttar 100697 information will need to be credible and well presented withoutrepparttar 100698 gloss of appearing to be marketing or overt advertising. This customer will not believe in get rich quick schemes but will probably be interested in proven methods that can be validated. Finally, when this customer perceives a need or problem they will actively look for a solution.

Now it is my task to position my product as a credible, useful, product that will help my customer create wealth leading to increased life satisfaction.

Take a moment to userepparttar 100699 above hierarchy in developing your ideal customer profile and see if you can’t create some unique marketing strategies for your product or service.



Darrin F. Coe, MA is a mental health professional, weekly columnist, and author of the ebook "micor loans: finance your dreams" available at http://dcoe1.tripod.com contact him at coe@ris.net or http://dcoe1.tripod.com


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