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I am not suggesting you use lots and lots of words willy nilly. The best method is to think of very specific words related to what you’re looking for, be a little creative, and watch what order you put
words in. Searching for ‘broadway wicked musical tickets’ and ‘tickets broadway wicked musical’ will give you different results.
Never search using one word. Avoid only using two words. Try to use 3-7 words. This search rule follows
law of diminishing returns however. So searching using 25 words will probably get you little or no results. So there is a “sweet spot” you’ll have to discover for any given search, but it is almost always using more than 1-2 words.
Use more than one search engine. When I search on
Web, I use more than one browser and more than one search engine or directory. The difference between
two is that search engines are run automatically while directories are run by humans. Google is a search engine and show search results of websites that no one has actually looked at in advance. Directories on
other hand contain websites that have actually been reviewed by a person. Therefore,
results you get will differ. A good list of directories can be found at http://www.directoryarchives.com.
Open up your browser and click on ‘File’ in
top left of your browser and select ‘New’ > ‘Window’. Do this a couple of times until you have three or more browsers open on your desktop at
same time. Choose your search words carefully, use more than two words and try
same exact phrase in Yahoo, MSN, Google, and a favorite directory using a different browser for each. That way you can compare results to find
best ones. You can also try a new site I found called http://yagoohoogle.com/ which lets you perform a simultaneous search on both Google and Yahoo.
Use modifiers in your searches. Going back to
tickets example, let’s say I wanted to find airline tickets, but each time I performed a search on tickets, most of
results had to do with sports and theater tickets. I could weed out all those irrelevant results by using
minus (-) sign next to
word ‘theater’. Bad search: tickets Better search: tickets to New York Even better search: airline tickets to New York –theater
So if you are getting a lot of extraneous results in your searches, try adding a minus sign to words you don’t want showing up in your results.
Another good tip is using quotes around your phrases. By doing this you are telling
search engine to find
exact phrase and in
order you are specifying. By adding quotes, you are being much more specific. You’ll get very different results using quotes. If you searched for ‘2005 NBA playoff tickets’ (without quotes) you are asking
search engine to look for sites that have
words 2005, NBA, playoff, and tickets associated with them. So you will probably come up with airline tickets, football playoff information, NBA history and so forth. If you put quotes around your phrase you’ll get much closer to what you want.
Use
‘Find’ function. Trust me; this one suggestion is worth
price of admission alone. You will save lots of valuable time if you do this. Ever get to a Web page that has a lot of text on it, and quickly scanning
page doesn’t immediately produce what you’re looking for? In fact,
scanning just makes you dizzy.
Try this: while holding down your ‘Ctrl’ key hit your ‘F’ key (this works on PCs only). A ‘Find’ dialog box should pop up. Simply type
word or phrase you’re looking for in
box and hit ‘Enter’ and it will immediately find each and every instance of it on
Web page you’re on. This will truly save you time if you remember to use it.
One can get lost on
Net. There is so much information, and almost all of it is not applicable to what you want at any given time. If you use
Net for your business, pinpointing appropriate and relevant information quickly will put you ahead of
pack every time. By following these simple suggestions, you will find more accurate results which will reduce your frustration, save you time, and give you an edge over others who are still searching for information like a caveman at
steps of a library.
