Florida (Google HQ) decided to change their system. As a result, many website owners, who had paid thousands of dollars or suffered thousands of man hours building a website came unstuck. Why? Because all of their efforts were built around characteristics of one system. Who did they blame? SEO's, Experts, Copywriters, Link Building Companies, Google or anyone who would listen - often media. Someone forgot to tell them that Google is a business, and if your manipulating a website within their search engine rankings, your messing with their business. Keeping this in perspective, only those negatively affected are crying to press. Those businesses or individuals who gained rankings as a result of this change, strangely enough, don't have anything negative to say.

I think moral of story is, people need to stop attempting to over optimize a website and never concentrate on only one source for rankings. Website owners need to focus on reality and market their websites across as many engines as possible. It is also necessary to keep a focus on what you are trying to achieve. Essentially, a website to attract visitors and stimulate their attention for your information and products.

Many people, especially SEO's and Link Marketeers, get carried away with websites that their link is going to be displayed upon. Yes, a website with wrong or illegal content and websites that blatantly abuse search engines editorial policies, a definite no no, but everything else is OK.

Another thing that I have found is people getting too wrapped up in what Google wants! It is well documented that Google is currently major search engine on Internet. Google is also major search engine that keeps changing their rules because so many attempt to manipulate them. Remember this, Yahoo was leader of pack in 2001. Who next?

What about other MAJOR Search Engines that deliver other 50% or so of traffic? This leads people to become to choosy with who they will and won't link too. How about this! Link to whom ever you please within above standards, and advertise your website as much as possible.

Whether your website is on a page with no PR or on a page with a PR10, pages change, link importance changes and every search engine evaluates different aspects to rank websites within their engine. Maintaining a high ranking is like changing your underwear; a daily requirement!