Search Engines 101 - Search Engines Explained

Written by Kristy Meghreblian

Continued from page 1

3. When you stop paying for a PPC submission, your listing disappears and so doesrepparttar traffic.

PPCs can be an effective short-term solution for gaining exposure and driving immediate traffic to your Web site while you wait for full indexing, but it can become expensive if you use it as a long-term solution.

How Do Search Engines Work?:

Search engines compile their databases withrepparttar 127975 aid of spiders (a.k.a. robots). These search engine spiders crawlrepparttar 127976 Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they indexrepparttar 127977 content on those pages, makingrepparttar 127978 URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission.

When you use search engines to find something onrepparttar 127979 Internet, you're basically askingrepparttar 127980 search engine to scan its database and match your keywords and phrases withrepparttar 127981 content ofrepparttar 127982 URLs they have on file at that time. Spiders regularly return torepparttar 127983 URLs they index to look for changes. When changes occur,repparttar 127984 index is updated to reflectrepparttar 127985 new information.

What Are The Pros And Cons Of Search Engines?

Pro: Withrepparttar 127986 vast wealth of information available onrepparttar 127987 Internet, search engines arerepparttar 127988 most effective and efficient way to find information based on your specific search requests.

Con: Because search engines index mass quantities of data, you are likely to get irrelevant responses to your search requests.

Are Search Engines All The Same?

Search results vary from search engine to search engine in terms of size, speed and content. The results will also vary based onrepparttar 127989 ranking criteriarepparttar 127990 search engines use. If you aren't gettingrepparttar 127991 results you need, try a different search engine. Whilerepparttar 127992 results may not be wildly different, you may get a few search results from one search engine that you didn't from another.

How Do Search Engines Rank Web Pages?

When ranking Web pages, search engines follow specific criteria, which may vary from one search engine to another. Naturally, they want to generaterepparttar 127993 most popular (or relevant) pages atrepparttar 127994 top of their list. Search engines will look at keywords and phrases, content, HTML meta tags and link popularity -- just to name a few -- to determinerepparttar 127995 value ofrepparttar 127996 Web page.

As Submit Today’s copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.

Dispelling the Myths - Will WebPosition Get My Site Banned from Google?

Written by Matt Paolini

Continued from page 1

For achieving top rankings, and staying indexed long-term,repparttar best submission technique may be to not submit at all. Instead, try to establish third party links to your Web site and wait for Google’s spider to find you on its own. WebPosition’s Page Critic offers numerous strategies for doing this.

4. Will Doorway or Entrance pages get me banned from Google?

That depends on whether these pages contain spam. If your definition of a doorway page is a page full of irrelevant or duplicate content, and excessive keyword use, then yes, you could find your site banned. That’s how Google often defines a doorway page. Consequently,repparttar 127974 term doorway has developed a negative connotation overrepparttar 127975 years.

If your optimized page is nothing more than an extension of your main web site that happens to contain search engine friendly content, then you’ll be fine. In fact, you’ll be rewarded forrepparttar 127976 effort through top rankings. The key is not whether you label a page a doorway, entrance, optimized, informational, or “whatever” page. The key is whetherrepparttar 127977 page contains quality, relevant content that providesrepparttar 127978 search engine with what it wants to see.

Google mentions that they discouragerepparttar 127979 use of “doorway” pages because they fear that webmasters will optimize for keywords that are not relevant torepparttar 127980 page’s content. This is a legitimate fear as they are inrepparttar 127981 business to provide relevant results to their visitors. However, if you create pages that contain what Google is looking for, then obviously Google will not penalize this page, or view it differently from any other page on your site.

With this in mind, here are a few of my tips on creating Google-friendly pages:

1. Always Include Relevant Content - Make sure thatrepparttar 127982 content on each of your pages is relevant to your site. Many sites have various resources on a number of different topics. This is fine, as long asrepparttar 127983 overall theme for your Web site is solid. I would also suggest that you organize your related content into individual directories. Some businesses find it beneficial to organize each sub-theme of their site into a separate domain so they can cross-linkrepparttar 127984 domains. If you do this, make sure you have links from other sites as well.

2. Avoid Duplicate Content - Create each page with unique content. If you are targeting different search engines forrepparttar 127985 same keyword, then you may find that you have some very similar content between certain pages. If this isrepparttar 127986 case, you can always create a robot.txt file to tell each search engine crawler not to index a page or directory that was created for another search engine. Seerepparttar 127987 October 2000 issue ( of MarketPosition for more information on creating a robot.txt file.

3. Avoid Keyword Stuffing - Creating pages that excessively repeat your keyword phrase is definitely not a good idea. This almost always will throw up a red flag torepparttar 127988 search engine and is one ofrepparttar 127989 most common forms of "spamming." How many keywords is too many? See WebPosition’s Page Critic for up to date, specific recommendations regarding how many words and keywords are recommended in each area of your page.

4. Design Good Looking Pages - Although Google cannot tell if your page is aesthetically pleasing, it is recommended that you create pages that look good and fitrepparttar 127990 theme of your Web site. This will definitely increaserepparttar 127991 click through rate fromrepparttar 127992 arrival page torepparttar 127993 rest of your Web site.

5. Avoid Using Hidden Image Links - Many site owners think they can fool Google by including transparent 1x1 pixel image links on their home page that point to their optimized pages. These are very small images contained in a hyperlink that are not visible torepparttar 127994 naked eye. This can get your page dropped from Google's index.

6. Avoid using links that haverepparttar 127995 same color asrepparttar 127996 background on your page - Many site owners try to hiderepparttar 127997 links on their home page by makingrepparttar 127998 text colorrepparttar 127999 same asrepparttar 128000 background color ofrepparttar 128001 page. As withrepparttar 128002 scenario above, this can also get your page banned from Google.

7. Avoiding using Javascript Redirection Techniques - Many Web site owners have implementedrepparttar 128003 use of Javascript to redirect a user to another page while allowing Google to crawlrepparttar 128004 page that includesrepparttar 128005 Javascript code. This did work for a while, but Google eventually caught on. Other forms of redirection, like IP cloaking are also frowned upon by Google.

In Summary:

The rules regarding each search engine change routinely. That’s why WebPosition’s Page Critic is updated monthly to keep pace. As a search engine marketer, it’s critical that you keep informed as torepparttar 128006 latest search engine rules and strategies. It's also important to understand that WebPosition Gold is only a tool. When used properly, it will not get you banned or blocked, and will in fact improve your rankings dramatically. However, as with any tool, you can choose to ignore its recommendations and to go your own way. For example, you can use a hammer to build a fine house, or you can take that same hammer to knock a bunch of holes in someone’s wall. Ultimately, this call is up to you,repparttar 128007 user ofrepparttar 128008 tool.

This article is copyrighted and has been reprinted with permission from Matt Paolini. Matt Paolini is a Webmaster and support specialist for FirstPlace Software,repparttar 128009 makers of WebPosition Gold ( He's also an experienced freelance Search Engine Optimization Specialist and Cold Fusion/ASP.NET/SQL Server Developer/Designer. For more information on his services, please visit or send him an email at Interested in reprintingrepparttar 128010 above article?

When reprintingrepparttar 128011 above article, you must includerepparttar 128012 final credit paragraph which physically links to my Web site. If you'd like to rephraserepparttar 128013 credit line or changerepparttar 128014 wording ofrepparttar 128015 article for your audience, then I will try to accommodate you. I ask that you email me at with a copy of your proposed revisions for approval before reprinting it.

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Thank you and we wish yourepparttar 128019 best of luck in your business!

Matt Paolini is a Webmaster and support specialist for FirstPlace Software, the makers of WebPosition Gold. He's also an experienced freelance Search Engine Optimization Specialist and Cold Fusion/ASP.NET/SQL Server Developer/Designer.

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