First step : ------------

You link from your index- or default page to http://www.hartino.com with a text link, for example :

- [ euro millions - biggest lump sum tax free lottery in world ], or - [ euro lotto - biggest lump sum tax free lottery in world ], or any of other major key words for my site listed above.

The key words are linked to http://www.hartino.com and open in a new window.

Second step : -------------

On bottom of my site http://www.hartino.com you'll find a link to my contact page, use this page to contact me and tell me :

1. The url of your site pointing to http://www.hartino.com (the link should be on your index page and certainly not on a link page with 100 other links).

2. Give me one sentence with your keywords included.

Third step : ------------

The link from your site to my site (site A) is established, on http://www.hartino.com I have a dozen links going to my other site (site B) http://www.info-lotto.com.

On http://www.info-lotto.com I include your one sentence with your keywords included and with a link to your site (site C).

...

That's it ! The sites A, B and C are being picked up by search engines on their monthly rerun and all three sites move up in major (and other) search engines.

As a bonus for both of us, we'll receive more visitors, not only from search engines but also from direct links to our sites.

This is a win-win situation for both of us, so start with first step right now.

Although reciprocal links may not be as useful for search engine optimization anymore, they can still bring you traffic. After all, your link is on other sites that also receive traffic, and it's only reasonable that you'll get some percentage of that. There's no cost, other than possibly some software to automate linking process, so it probably doesn't hurt anything as long as you don't overdo it.

Also, rather than trading links with anyone and everyone who will do so, consider limiting your reciprocal linking only to sites that are on-topic, or related, to yours. For example, if you run a bicycle site, it's reasonable enough to trade links with other bicycle sites, travel sites featuring cycling vacations, skateboarding and inline-skating sites, and so on. It probably wouldn't make sense to link to a jewelry site though.

The best advice is to keep your reciprocal links on-topic, exercise some restraint, and make sure they provide value to most of your visitors.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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