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The exponential growth of
web into an ocean of information has ushered in era of potential online customer turning to exploring websites.
The corporate of today then is anonymous without a corporate website. The website provides an insight to corporate profile, information and services. A strong website without search engine visibility is an untapped potential, which can only hurt corporate bottom line and stakeholders. Consequently, a strong website coupled with high search engine visibility is a near invisible weapon in hands of a dynamic corporate.
The search engines are basic navigation aids for potential online customer and are entrusted with daunting task of selecting from millions of web sites and pages when responding to online queries. The search engines undoubtedly favor “search friendly” sites and this is where search engine visibility comes into play.
Search engine optimization and increasing visibility is then order of day if corporate visibility is to sustain and co – exist.
The search engine centric approach cannot be utilized in isolation. It should ideally strike a delicate balance between being a search engine friendly and a user-friendly website.
Increase that Search engine visibility and watch queries pour in, then work on conversion index for without potential customer queries there will be no conversion Index!
Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.i-wayhost.net and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links. http://www.i-wayhost.net http://www.arun.info http://www.siplnet.com
