When indexing a site, Search Engines will look for keywords relevant to a certain topic and how any times and where that keyword appear in your page.

Theory is simple. Drop in some 'sport shoes' phrases and Search Engine will decide that your page is about sport shoes, and thus it will index your site for people writing 'sport shoes' in their dialog box.

However, writing a word 1000 times will not give you a high ranking.

Search engines will decide that you are trying to trick them. And they hate web sites trying to trick their robots.

Each Engine has its own preference for keyword saturation indexes. For most of them, however, being around 7% will be ok. Over 15% will be considered SPAM. On other hand under a 3-5% may be too low.

As a general rule, keep this in mind:

1. Use your main keywords in top 1/3 of your page. 2. Use synonyms of your keywords while keeping a natural flow in your copy. 3. Don’t repeat exact keyword phrases more than four or fivetimes. Or even less!

Google’s Search Engine Algorithm is penalizing keyword overuse!

Don’t forget about rest of your text ! Althoug most search engines give a higher weight to first 1/3 of your page, they will also check rest of it. Try to include your main keywords at least once at your opening paragraph, once or twice in middle of your text and at least once in your closing paragraph.

If copy doesn't read well... rewrite it and delete keywords if you must. The main point is to be fluent and 'nice'.

The process really looks forward to making ends meet. If a site is good for visitors, then sooner or later it will be good for search engines.

2. Measure your rankings - Before trying to improve your page rankings, you must find out where your pages currently rank for keywords and keyphrases that you are focusing on. If you worked through step 1, you should now have a solid list of relevant keywords and keyphrases that potential customers are typing into search engines. Again, there are several pieces of software out there that can help you run these queries in a timely fashion.

3. Page Creation and Optimization - Get ready to roll up your sleeves and really get to work on your pages. This step makes all difference in your ability to compete effectively with other search engine marketers. You may ask, “what is web page optimization?” Basically, it is process of building a page that contains all of content that a search engine needs to rank it highly in its index for a particular keyword or keyphrase. One of easiest ways to determine what search engine is looking for is to study pages already ranking in top 10 for your particular keyword. Then you will try to imitate key aspects of those pages on your own site, including keyword counts, link popularity, word counts, prominence and several other criteria.

This may sound like rocket science, but fortunately there are software programs that can help you struggle your way through. By analyzing keywords and content on your page and your competition’s pages, software can make specific recommendations for improvement. These recommendations vary for each search engine. The key to success here is to stay on top of industry by reading everything you can get your hands on relating to SEO. Subscribe to SEO newsletters and attend seminars when they become available.

4. Submission - Submitting your pages to various search engines can be done by hand or through a software submission tool. Be careful not to over-submit as some search engines will consider you to be a spammer and your site will become blacklisted. Some sites, such as Google and Yahoo!, will “spider” your website on a periodic basis, and you may not have to resubmit to these indexes.

Regardless, SEO is a daunting task and is not recommended for novice. If you feel that your business is in need of search engine marketing and currently does not have resources to accomplish a successful go at it, feel free to contact EarthQuake Studios to begin a comprehensive SEO campaign.