Search Engine Strategies for Mini-Sites

Written by Dan Thies

Continued from page 1

Finally, pickrepparttar most important keywords, and use them for your page title if you can - it may look a little goofy, but if your headline does its job nobody's readingrepparttar 128187 title bar anyway. Without keywords in your page title, your search engine rankings will suffer.

Step Two: Solving The Content Conundrum Content doesn't necessarily improve your ranking for a single search term, but it does broadenrepparttar 128188 scope of your search engine positioning. Creating a single page of content for each ofrepparttar 128189 5-7 keywords you selected will definitely reinforce your site's theme... but how can you put all that content onto a 1-page site?

For starters, you can think about using informational pop-ups. When a visitor clicks on one of your keywords, your content page can open up in a new window. The HTML tag for this is: A href="contentpage.html" rel="nofollow" target="_blank" - don't use a Javascript pop-up, because search engines can't index that. Use Javascript inrepparttar 128190 content page itself to resizerepparttar 128191 window as soon as it begins loading - that way, your visitor sees a little pop-up window andrepparttar 128192 search engine seesrepparttar 128193 content.

Of course, you might not even want that much linking and clicking. In this case, you can use your stylesheet to give hyperlinksrepparttar 128194 same color asrepparttar 128195 rest of your text, effectively hiding them. To hide them further, you can putrepparttar 128196 hyperlink tags aroundrepparttar 128197 period atrepparttar 128198 end of a sentence, orrepparttar 128199 space between two words.

Now, here's another way to kill two birds with one stone... my two-site two-step!

Step Three: Link Popularity The traditional link swap is two websites pointing to each other... but there's no law that says you have to do it that way. The ideal way to create link popularity for your mini-site is to create a "partner" site, under another domain name, that carries content related to your keywords. You link to your mini-site from every page, and you now have a way to swap links.

Here's how it works: you askrepparttar 128200 other website owner to link to your mini-site, in return for which you provide a link back via your "partner" site. Usually, they'd rather have a link from your partner site anyway, since it has more content on it.

I go even further when I can with a "content swap," where each site owner provides an article forrepparttar 128201 other site. Your article carries links to both your mini-site and your "partner" site. You then set up a link on your "partner" site pointing to this article. Becauserepparttar 128202 article will have links to it from both sites, it's almost certain to be found and indexed byrepparttar 128203 search engines.

Nobody Said This Was Easy! When it comes to search engine positioning, a mini-site presents a lot of challenges. Everyone wants their home page to rank 1st for all kinds of keywords, but inrepparttar 128204 new era of theme-based search engines, that's easier said than done... especially if your "website" consists of a single page. I hope this article inspires you to make your own mini-site an exception torepparttar 128205 rule.

I wish you success...

Dan Thies has been helping his clients (and friends) promote their websites since 1996. His latest book, "Search Engine Fast Start," is available at

The Naked Truth about Doorway Pages

Written by Michael Buck

Continued from page 1

Search engines have detailed formulas for ranking pages, based on your use of keywords onrepparttar page. They consider things like “keyword weight” (the prominence ofrepparttar 128186 keyword, based onrepparttar 128187 total number of words used) and “keywords frequency” (how often a keyword is repeated).

Here are some tips for proper keyword use.

Use your keyword(s) in:

o-repparttar 128188 URL ofrepparttar 128189 page o-repparttar 128190 beginning and end of your body text o- bold headings (size 14 or 16 font) o- in hyperlinks to other pages o- inrepparttar 128191 alt tags and names of your graphic images

But this checklist gives yourepparttar 128192 fundamentals. You may need to get more heavily involved, if your trying to claim top positioning onrepparttar 128193 most popular keywords.

3) Accurately-Timed Submissions

Again, search engines have different regulations on what you can and cannot do. You don't want to submit too often, but… frequently enough to maximize results. Once or twice a month should be sufficient for most engines.

As long as you strategically deliver valuable content, and promote within acceptable means, doorway pages (or whatever you want to call them) are stillrepparttar 128194 leader in helping you achieve top search engine placement.

Of course, knowing how each ofrepparttar 128195 major engines operate is an important part of speeding up results. And there are many more advantageous details than I can share in this article. Achieving search engine prominence (and dominance) can be an exhaustive effort. To do it yourself is only recommended for technically-driven people -- or those with some spare time to workrepparttar 128196 process.

So whether you hire a team of professionals or you do it yourself, be sure that your doorway pages are produced according torepparttar 128197 latest “unwritten” rules of search engine placement.

Michael Buck is Chief Operating Officer of specializing in getting top-20 search engine rankings for your website. Backed by a rock-solid guarantee, you'll get dynamic positioning to propel your traffic to new heights. Visit the site for a fact-filled mission on the latest search engine know-how and a free report: “Ethical Search Engine Secrets.” Or give us a call at (509) 328-5858. Copyright 2001 - reprint permission required.

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