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What are penalties for spamdexing? There is an inappropriate amount of fear over penalties of spamming. Many webmasters fear that they may spam engines without their knowledge and then have their entire site banned from engines forever. That just doesn't happen that easily! The people who run search engines know that you can be a perfectly legitimate and honest web site owner who, because of nature of your web site, has pages that appear to be spam to engine. They know that their search engines are not smart enough to know exactly who is spamming and who happens to be in spam zone by mistake. So they do not generally ban your entire site from their search engine just because some of your pages look like spam. They only penalize rankings of offending pages. Any non-offending page is not penalized. Only in most extreme cases, where you aggressively spam them and go against recommendations above, flooding their engine with spam pages, will they ban your entire site. Some engines, like HotBot, do not even have a lifetime ban policy on spammers. As long as you are not an intentional and aggressive spammer, you should not worry about your entire site being penalized or banned from engines. Only offending pages will have their ranking penalized.
Is there room for responsible search engine positioning? Yes! Definitely! In fact, search engines do not discourage responsible search engine positioning. Responsible search engine position is good for everybody - it helps users find sites they are looking for, it helps engines do a better job of delivering relevant results, and it gets you traffic you want!
As a webmaster, you should not be too afraid that you are spamming search engines in your quest for higher search engine rankings. No question about it, though, spam is something that every webmaster should understand thoroughly. Fortunately, it is easy to understand it. So learn rules, re-examine your web pages, resubmit to engines, then create gateway pages to get better ranking on engines, using rules above. If you need any more information on search engine spamming and search engine positioning, see http://www.searchpositioning.com. I wish you best of fortune in your web promotional efforts!
firstname.lastname@example.org SearchPositioning.com http://www.searchpositioning.com Positioning is 95% of your business!