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What are
penalties for spamdexing? There is an inappropriate amount of fear over
penalties of spamming. Many webmasters fear that they may spam
engines without their knowledge and then have their entire site banned from
engines forever. That just doesn't happen that easily! The people who run
search engines know that you can be a perfectly legitimate and honest web site owner who, because of
nature of your web site, has pages that appear to be spam to
engine. They know that their search engines are not smart enough to know exactly who is spamming and who happens to be in
spam zone by mistake. So they do not generally ban your entire site from their search engine just because some of your pages look like spam. They only penalize
rankings of
offending pages. Any non-offending page is not penalized. Only in
most extreme cases, where you aggressively spam them and go against
recommendations above, flooding their engine with spam pages, will they ban your entire site. Some engines, like HotBot, do not even have a lifetime ban policy on spammers. As long as you are not an intentional and aggressive spammer, you should not worry about your entire site being penalized or banned from
engines. Only
offending pages will have their ranking penalized.
Is there room for responsible search engine positioning? Yes! Definitely! In fact,
search engines do not discourage responsible search engine positioning. Responsible search engine position is good for everybody - it helps
users find
sites they are looking for, it helps
engines do a better job of delivering relevant results, and it gets you
traffic you want!
As a webmaster, you should not be too afraid that you are spamming
search engines in your quest for higher search engine rankings. No question about it, though, spam is something that every webmaster should understand thoroughly. Fortunately, it is easy to understand it. So learn
rules, re-examine your web pages, resubmit to
engines, then create gateway pages to get better ranking on
engines, using
rules above. If you need any more information on search engine spamming and search engine positioning, see http://www.searchpositioning.com. I wish you
best of fortune in your web promotional efforts!

David Gikandi
support@searchpositioning.com SearchPositioning.com http://www.searchpositioning.com Positioning is 95% of your business!