Search Engine Ranking - 'getting it right from the start'

Written by Carl Hruza

Continued from page 1

These are some ofrepparttar basics to consider when designing a web site.

Consider also, 'who will submit your site torepparttar 128213 search engines oncerepparttar 128214 design is complete?'. Some ofrepparttar 128215 design companies offering this service use 'bulk submission' software, which in many cases can be ineffective. We recommend thatrepparttar 128216 first time you submit your site torepparttar 128217 'leading' search engines you do it manually. Takerepparttar 128218 time to followrepparttar 128219 instructions carefully. On directory sites like Yahoo andrepparttar 128220 Open Directory, you should only submit your site one time, so get it right.

The last point is 'Hosting'. If you are serious about your web business, try to avoid free-host sites. Most of them use redirection scripts that some ofrepparttar 128221 search engines cannot follow. If you are considering a 'Mall' site, or any site that is 'template' based, find outrepparttar 128222 constraints that they impose onrepparttar 128223 information you can post torepparttar 128224 site. Many will allow only basic text, product and image loading torepparttar 128225 site, and may not allow you to load 'optimized' HTML pages.

Having a web site is all about 'exposure', and search engines providerepparttar 128226 most effective vehicle for delivering your site torepparttar 128227 masses. On average, businesses spend around $1500 on improving search engine rankings, usually following a period of being 'lost inrepparttar 128228 wilderness' ofrepparttar 128229 Internet. In many cases, careful design is all that is required, and it need only add around $200 torepparttar 128230 initial design cost ofrepparttar 128231 web site.

If your site is already online thenrepparttar 128232 above techniques can still be applied retrospectively, though making changes is more difficult than getting it rightrepparttar 128233 first time.

Carl Hruza - works as an Independent Consultant, and operates the web business TopWebPromotion. Email at

Search Engine Specialists? Maybe, Maybe Not!

Written by Chris Small

Continued from page 1

What did I find?

Zero links back to her own marketing site. Wait minute, there must be some mistake here. Maybe this isn't a page that she shares links with - even though that was one of her strongest points. Tried another page onrepparttar site. This one was a little better, 103 links. And another, and another... All with similar or worse results.

Gosh, most sites easily get twice that many links without even trying. Well, I thought, maybe this isn't fair to her. The real test is where her page ranks inrepparttar 128212 Search Engines. So I looked atrepparttar 128213 meta tags that had been placed inrepparttar 128214 source code ofrepparttar 128215 main page. Lots of good key words there. I took some of them and went torepparttar 128216 Search Engines.

Guess what?

None ofrepparttar 128217 key words inrepparttar 128218 Meta tags brought this site up inrepparttar 128219 top 30 listings.

As was so clearly stated inrepparttar 128220 article that this great webmaster had written, "if your web page is not inrepparttar 128221 top 10 to 20 listings you might as well not be listed at all".

Why on earth would we want to spend 75 bucks on a report that is written by someone who either doesn't practice what they preach, or is out and out lying to us?

Now don't misunderstand me. There are certainly some very knowledgeable people who understandrepparttar 128222 search engines very well. Just make sure that you put them torepparttar 128223 test BEFORE you send them your money.

Chris Small is a cyber entrepreneur and host of the very successful You may contact him at

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