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Lastly, we come to issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. 21:59 08.06.2005is based on quality of sites you have linked to from your links page.
If you visit Google and type in "link:" (without quotations) followed by your site address (no space after colon), you will be shown sites that are linked to your site as per Google. Example link:www.yoursite.com. Note that searching link:yoursite.com will return different results than searching link:www.yoursite.com . To find your site's link popularity on other search engines search phrase "free link popularity check" and try one of many link popularity tools available on Web.
If you find that there aren't many sites linked to yours, or that sites that are linked have low search engine rankings, you need to start promotion campaign. Filling blogs / wwwboards / message boards with your articles and link is one of best ways. It directs more quality traffic to your website.
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Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, higher your search engine ranking, more quality customers will be directed your way.