Search Engine Ranking: The Real Truth

Written by James D. Brausch

Continued from page 1

1. Pick twenty popular search terms.

2. Enter them atrepparttar selected search engine.

3. Reviewrepparttar 128360 first twenty results for each search and write downrepparttar 128361 answer. Write a 1 ifrepparttar 128362 answer to your question is true for that listing and a 0 if it is false.

4. Ifrepparttar 128363 answers are allrepparttar 128364 same (either true or false), you may need to use more than twenty results for your study. If so, be consistent with all search terms.

5. Ifrepparttar 128365 answers forrepparttar 128366 second half of your results for all search terms is zero, you may need to include some more search terms until you have a non-zero result inrepparttar 128367 second half of your results.

6. Totalrepparttar 128368 answers for all search terms forrepparttar 128369 first half of your results. Separately totalrepparttar 128370 answers for all of your search terms forrepparttar 128371 second half of your results.

7. Dividerepparttar 128372 total from first half of your results byrepparttar 128373 total ofrepparttar 128374 second half of your results.

8. If your answer is very close torepparttar 128375 number 1, then you will need to expand your search to more than twenty popular search terms... or review more thanrepparttar 128376 top 20 results... or possibly accept thatrepparttar 128377 answer to your question is that this particular factor is not very important to this search engine either way (positive or negative).

9. If your answer is significantly more than 1, thenrepparttar 128378 answer to your question is true.

10. If your answer is significantly less than 1, thenrepparttar 128379 answer to your question is false.

If your question is regardingrepparttar 128380 formation ofrepparttar 128381 title, description, domain name or URL, this method is all you need. If your question regards something aboutrepparttar 128382 underlying sites (ie: keyword density, use of header tags, hidden text, etc), then you may have to visit each site listed in order to answer your question.

I find it easier to turn each question into a true/false question, but you can also use this method with questions that have a numerical answer.

Nowrepparttar 128383 real challenge is findingrepparttar 128384 questions, notrepparttar 128385 answers. Recently a popular search engine started ranking sites with dead links lower than sites that quickly removed their dead links. This became obvious whenrepparttar 128386 above study was performed. The challenge was to come up withrepparttar 128387 question: Do dead links on your site hurt search engine ranking?

Feel free to drop me a note at with any interesting finds using this method. Happy hunting!

James D. Brausch, is the Vice President of Marketing for Target Blaster, Inc., an Internet Marketing firm specializing in targeted traffic.

"Who's In, Who's Out in the Continuing Saga of the Search Engine/Directory Wars"

Written by Merle

Continued from page 1

A new agreement has just been signed which will allow LookSmart's listings to appear on InfoSpace's meta-search product over at Excite and . Looksmart also provides results to InfoSpace's other sites and

9) AOL Search:

Recently signed with Google to use their search results and to display their sponsored links from their "Ad Words Select Program." Listings also come from The Open Directory Project. You can submit at ODP, or search throughrepparttar categories at AOL and findrepparttar 128359 best fit and clickrepparttar 128360 "submit a site" link atrepparttar 128361 bottom ofrepparttar 128362 page, which will take you over torepparttar 128363 ODP for submission. The top 3 sponsored links on AOL's search results page are pulled from repparttar 128364 top 3 ads in Google's Ad Words Select Program.

10) Hotbot

Hotbot is owned by Lycos and is presently making some changes to their free submission page - how they will affect you remains to be seen. Results on Hotbot also come from Direct Hit and some from Inktomi andrepparttar 128365 ODP. You can also add your listing here by submitting to Lycos at

You can still submit for free, but you'll have to sign up as a member of Lycos first before they'll let you haverepparttar 128366 privilege. Hotbot also displaysrepparttar 128367 top 3 results from Overture on their search results page.

11) MSN Search:

MSN Search pulls results from Looksmart, then when no more listings are found they pull from Inktomi's database. They also pull some results from which they display atrepparttar 128368 bottom of repparttar 128369 page called "Web Pages."

You can't submit directly to MSN; you'll have to submit to Looksmart at to show up here.

12) Ask Jeeves:

A different sort of directory where you perform searches by asking a question. There are two ways to get listed. The free way is to send an email to with a URL and a brief description of your site. The other way is to go to and pay for inclusion. The first URL will run you $30.00; 2 or more only $18.00. The subscription period is 15 months. Since Ask Jeeves also owns Teoma, paying for submission will get you listed there, too.

Ask Jeeves also displays "Sponsored Links" on their results pages, withrepparttar 128370 top 4 bid positions from Overture being displayed there.

13) Netscape Search:

Results on Netscape come from The ODP and Netscape itself. Starting in August of 2002,repparttar 128371 "Partner Search Results" that are displayed will be pulled fromrepparttar 128372 top bids at Google's Ad Words Select Program. Overture hadrepparttar 128373 contract to supply sponsored links but recently lost out to Google. However, you'll still see Overture's links being displayed until August.

To get your site listed you can submit at The ODP

14) Teoma: AKA Direct Hit

Formerly called Direct Hit, this is now owned by Ask Jeeves and renamed Teoma. These guys are now positioning themselves to give Google a run for its money. Teoma also provides search results to Hotbot. Sponsored results are also pulled from Overture and displayed atrepparttar 128374 top of their search results pages.

The only way to submit directly to Teoma is to pay for submission at The first URL will run you $30.00, 2 or more URL's only 18.00 each for 15 months.

15) Lycos:

Lycos also owns Hotbot. Some of their listings come from The ODP, Fast Search/AllTheWeb with sponsored listings shown atrepparttar 128375 top ofrepparttar 128376 search results pages coming from

You can submit for free at.... or opt for "Lycos InSite Select" pay submission, with an annual membership fee of $18.00 and annual cost per URL of $12.00. If you gorepparttar 128377 pay route you are guaranteed inclusion within 48 hours of submission.


Owned by Fast Search, you can still submit your site for free with no guarantee of inclusion at Some of AllTheWeb's search results are pulled directly from The ODP and Fast Search.

There you have it,repparttar 128378 who's and what's of who's still playing inrepparttar 128379 search engine games. Search engines /directories are always in a state of flux and it's quite possible byrepparttar 128380 time you read this some ofrepparttar 128381 information I've gathered for you may have changed. To keep abreast ofrepparttar 128382 changes I strongly suggest these sites and subscribing to their newsletters:

Search Engine Watch Search Engine Guide Search Engine Headlines

Bruce Clay has an excellent chart that showsrepparttar 128383 relationships ofrepparttar 128384 search engines and who's feeding off of who that is continually updated at:

You need to be quick to keep up with all ofrepparttar 128385 changes in this field so pay attention, because "Times they are a Changing" FAST!

Merle "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now!

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