Continued from page 1
It is not enough to have a list of keywords in your meta tags. These keywords must also appear in title tag as well as in text on your page. If you fail to do this, then your ranking with search engines will be low, no matter how may keywords you have. It is most important that your keywords appear in first paragraph on your page. They should also be in title and headers. Some search engines also read 'alt tags'. Be sure to use relevant keywords there also.
Some of search engines don't like line breaks in meta tags. It is best to have your meta tags as one long line rather than having it wrap. I have been told that if your tags wrap, search engine only reads first line.
You do not need a mile long string of keywords. The search engine will not read all of them. The standard is 1024 characters. The spaces between your keywords also count as a character. Don't use spaces. Use commas to separate your keywords. Select your keywords very carefully, and arrange them in order of importance.
There are no 'secrets' to search engine success. Meta tags are not a magic solution to getting listed. Using meta tags along with other methods, such as having a content rich site, will dramatically boost your ranking in major search engines.
Subscribe to windsong's free e-zine: All About Search Engines!(tm) A free, twice monthly newsletter that covers how they work, criteria for top placement, how not to spam the search engines, meta tags and their uses, designing for search engines, and much more! Send a blank email to: mailto:email@example.com