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What specific information should I include on my site to attract favorable ranking or positioning? The type of information that a search engine spider records from a specific site varies with each search engine. A working knowledge of what
specific search engines look for when compiling their indexes can considerably boost a site's position in
rankings. Much of
content important to
search engine for indexing is not visible to
user and is entered in
background by
site programmer. A difficulty arises when
site has a theme or subject that is extremely popular, and is contending with a large number of other web sites for top position. In this case it can take some time to achieve a favorable position, and only after employing extensive techniques in attracting favorable indexing by
search engines. There are many techniques that can be applied to gain favorable search positions.
My business is in a popular category, and I can't achieve favorable positioning, what can I do?. Contact an expert.
What is 'Spamming' and could it help get my position higher? Yes it could, but
risk is too great. Spamming techniques are various, but generally it is a deliberate attempt to manipulate search engine indexing, to gain an unfair advantage over your competitors. An example could be
repetitive use of keywords in your body text, masked from
viewer by setting
text color to
same color as
background, or repetitive submission of
same pages to
same search engine. Search engine programmers are fast becoming wise to
techniques of spammers, and will drop your site form their listing if you are caught. There are always legitimate ways to reach a good result, they sometimes take a little longer!
The benefits gained through successful ranking in
search engines can be tremendous - increases in traffic ten fold are not uncommon, and if proper attention is paid to targetting
appropriate keywords, most of
traffic will be relevent prospects.

Carl Hruza. For more information on this subject, or if you have any information you may like to offer, or require any assistance with your business promotion, please contact carl@connectgreenbay.com or visit us at www.search-engine-positioning-ranking.com