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Most pay-per-click search engines allow you to link directly to relevant page of your site. This means that you are giving searcher exactly what he or she is looking for. This way you are more likely to make a sale as visitor is in right mind-frame to buy and will not get lost or give up before finding page that he or she is looking for.
If you have read articles on search engine optimization you will have learnt that it is more likely visitors will click through if their search term is in title and description of your listing this is because it appears to be exactly what they were searching for. So always try to include exact search term in your title or description. Furthermore make your title and description as descriptive as possible. This has a few benefits.
Searchers are much more likely to click on a link if they know where it's going. It saves you money because people that click through are really interested in your page because your title and description is very 'descriptive'. If your title was not descriptive they would click through and investigate, if you didn't have what they wanted they would leave and you have just lost money. Remember with pay-per-click search engines you are only paying for actual visitors and not views of your listing, so being listed in top 1-3 positions, is not always best strategy because quality of people who click on top listings might not be of highest standard. This is because a lot of searchers seem to click on a high listing without actually reading it, again if you didn't have what they wanted they would leave and you have just lost money. Whereas if someone clicked through on a site ranked 19th after scanning through all descriptions briefly they would be a much higher quality visitor because they have hunted down exactly what they wanted and are genuinely interested in that site. These people are visitors you want as they are much more likely to buy your product or sign up to your newsletter.
Bidding on a top 3 position is a good strategy however on less popular words and phrases as this means they will show up on partner sites. (Overture.com partners with Yahoo and MSN among others) These words are far cheaper than more searched for general words and have a better visitor to sale ratio. A PPC search engines partner sites will help get search count up on these words.
Get specific - generally more words a keyphrase you bid on has more likely a visitor will become a customer. Once again you only pay for clicks not views so you don't lose money if no one clicks and if they do chances are good that they'll buy from you. It's very hard to lose money on really specific keyphrases.
Well that's it. I hope you can use this information to make you a bit of money, by way OVERTURE.COM and FINDWHAT.COM are pay-per-click engines I recommend most.
---------------------------------- Article by David Callan David is webmaster of http://www.akamarketing.com Visit his site for free internet marketing articles, advice, ebooks and more.
---------------------------------- Article by David Callan David is the webmaster of http://www.akamarketing.com Visit his site for free internet marketing articles, advice, ebooks and more.