Search Engine Optimized Site Maps

Written by Dan Thies

Continued from page 1

3. No matter what navigation scheme you use, your site map really needs to use plain old text links - search engines have trouble following CGI navigation or image maps. This includes creating a plain text link to your site map from your home page, sorepparttar search engines can find it.

4. If you haverepparttar 128357 ability to set up a customized "404 error page" on your server, to display when visitors find a broken link or missing page, use your site map! This way, anyone who linked to your missing page inrepparttar 128358 past (or just mistypedrepparttar 128359 URL) is sending visitors (and search engines!) to your site map.

Site maps are a vital part of any good website marketing strategy - if yours isn't quite up torepparttar 128360 job, it may only take a few minutes to fix it.

I wish you success!

Dan Thies is the author of "Search Engine Optimization Fast Start," a step-by-step guide to search engine positioning for the beginner to intermediate level webmaster - available now at

Pay per click search engine guide

Written by David Callan

Continued from page 1

Most pay-per-click search engines allow you to link directly torepparttar relevant page of your site. This means that you are givingrepparttar 128356 searcher exactly what he or she is looking for. This way you are more likely to make a sale asrepparttar 128357 visitor is inrepparttar 128358 right mind-frame to buy and will not get lost or give up before findingrepparttar 128359 page that he or she is looking for.

If you have readrepparttar 128360 articles on search engine optimization you will have learnt that it is more likely visitors will click through if their search term is inrepparttar 128361 title and description of your listing this is because it appears to be exactly what they were searching for. So always try to includerepparttar 128362 exact search term in your title or description. Furthermore make your title and description as descriptive as possible. This has a few benefits.

Searchers are much more likely to click on a link if they know where it's going. It saves you money becauserepparttar 128363 people that click through are really interested in your page because your title and description is very 'descriptive'. If your title was not descriptive they would click through and investigate, if you didn't have what they wanted they would leave and you have just lost money. Remember with pay-per-click search engines you are only paying for actual visitors and not views of your listing, so being listed inrepparttar 128364 top 1-3 positions, is not alwaysrepparttar 128365 best strategy becauserepparttar 128366 quality of people who click on top listings might not be ofrepparttar 128367 highest standard. This is because a lot of searchers seem to click on a high listing without actually reading it, again if you didn't have what they wanted they would leave and you have just lost money. Whereas if someone clicked through on a site ranked 19th after scanning through allrepparttar 128368 descriptions briefly they would be a much higher quality visitor because they have hunted down exactly what they wanted and are genuinely interested in that site. These people arerepparttar 128369 visitors you want as they are much more likely to buy your product or sign up to your newsletter.

Bidding on a top 3 position is a good strategy however on less popular words and phrases as this means they will show up on partner sites. ( partners with Yahoo and MSN among others) These words are far cheaper than more searched for general words and have a better visitor to sale ratio. A PPC search engines partner sites will help getrepparttar 128370 search count up on these words.

Get specific - generallyrepparttar 128371 more words a keyphrase you bid on hasrepparttar 128372 more likely a visitor will become a customer. Once again you only pay for clicks not views so you don't lose money if no one clicks and if they dorepparttar 128373 chances are good that they'll buy from you. It's very hard to lose money on really specific keyphrases.

Well that's it. I hope you can use this information to make you a bit of money, byrepparttar 128374 way OVERTURE.COM and FINDWHAT.COM arerepparttar 128375 pay-per-click engines I recommendrepparttar 128376 most.

---------------------------------- Article by David Callan David isrepparttar 128377 webmaster of Visit his site for free internet marketing articles, advice, ebooks and more.

---------------------------------- Article by David Callan David is the webmaster of Visit his site for free internet marketing articles, advice, ebooks and more.

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