5)Check your Links, Build if necessary Do you have any inbound links pointing to your site? If not, no amount of awesome copy is going to get your site high rankings. Links are very important. And even more so for Google. Go to linkpopularity.com and see what you have. Also check your competitors. If they have more than you, you need to get some high quality links. You can either do that yourself or hire someone to do it for you. It can be time consuming and expensive. But you gotta do it. It makes you look important to search engines. A good way to do it is to make sure you are listed on directories, including DMOZ and industry related sites. Go to incominglinks.com to see which ones you should be listed on. Then write articles and submit them to article submission sites. That could potentially give you hundreds of links for free.

6)Use Go Rank’s Analytical Tools GoRank.com is a fantastic free resource for SEO. They have a Keyword Density Analyzer, Link Popularity Analyzer, Top 10 Keyword Analyzer, Research, News and lots of other great stuff. It’s a great tool and something I use every day. It will help you in your SEO copy efforts.

7)Submit to Search Engines After you’ve ensured that your website copy and all other important SEO considerations have been completed, it’s time to submit to Search Engines. Do it manually. Go to search engine and do it yourself. Definitely don’t pay someone to do it for you. You may have to resubmit a few times, but eventually, your site will get noticed.

8)Tweak Copy as necessary, Add New Content After your site has been up for a while, go back and take a second look. Ask friends and customers what they think of it. Can anything be improved? You’ll be surprised what you may hear. If something isn’t working, fix it. Make it sound better. The other thing that you should also be doing is adding content regularly. Build free resources into your website. This will make your customers and potential customers happy, and it will make you appear to be more important in eyes of search engines. Adding articles to your site is a great way to give your customers new, free content. Write about things that they would find interesting.

9)Partner with a Great SEO Firm You may want to also consider partnering with a great Search Engine Optimization firm. There are probably a hundred very good ones out there. There are also 1000 bad ones. For good ones, check out topseos.com. and marketingsherpa.com. They both list reputable firms. Whoever you go with, make sure they have a list of client success stories complete with stats to back it up.

10)Measure Your Success! Finally, measure your success. (or progress) Get a software program that will provide you with some web metrics as it pertains to your site. WebTrends and Statcounter are great ones. There are quite a few others as well.

As you can see, Search Engine Optimized copy is only part of overall SEO story. There is a lot to it, so make sure you cover every area. After all, we want to get your web site to very top!

Automation in business is a good thing, but it has its place. Nothing beats human communication when dealing with people and creating partnerships. Do you want to talk to an autoresponder? No, and I doubt anyone else does either.

Some of new programs designed for automation of article collection have legal issues to consider. The biggest being copyright infringement. Not every author wants their work reprinted, or they require control over where their work is displayed. (Which is as it should be.) Without manually seeking your content, you could very well find yourself being served papers for publishing someone else's work without permission.

Plagiarism is another issue. If you don't follow certain rules for reprinting contributory work, you stand to be hounded for plagiarism. Yet another sticky issue.

Some of new programs mock safelists, or resemble FFA sites. Before long, those types of blog pages will become banned as well. Search engines will figure out a way to block non-informational blog pages, those that carry nothing but links or classifieds. (Is your head sore from hitting that brick wall yet?)

Still, there are other programs designed to post spam to blogs using comments feature. This is referred to as comment spam. The only solution thus far, to battle comment spam, is to disallow your readers option of leaving comments. This is a bad thing, because allowing your readers to interact with you is supposed to be one of benefits of using this form of communication.

The makers of these programs may have had good intentions to start with, but have ultimately created Frankenstein's Monster. Many are stating that their programs are not spam, because they do not involve email. That is a cop out if I ever heard one. Spam is transmission of unwanted stuff, whether it is sent to your inbox, or your blog, or even search engines themselves. Search engines want relevant content, not pages of of keywords, or links. So feeding them page after page of nonsense is spam.

Everyone hates spam, except spammers, so why be a part of something loathed by so many and embraced by a few? Bad business if you ask me.

The only real way to combat these issues is to simply not use programs themselves. Do your due diligence and create a reputation as a trusted information provider, not a blog bomber, and your business will prosper. Using these programs will ultimately diminish your reputation and your livelihood.

Your customers are looking for information, a solution to a problem. Give that to them, not just endless pages of links. You will achieve your rightful spot in ranks, and you stand a far better chance for longevity. There are good RSS tools available, you just need to look beneath sales copy to find them. And if you are new to RSS and blogging, do some research. Find someone who knows, really knows what RSS is and how to use it, and ask some questions. Don't go out and spend buckets of money on something you're not sure how to use, because you could be doing yourself more harm than good.

A few good books to read some solid information on RSS and blogs... RSS, Blogs and Syndication http://www.ads-on-q.com/RSS.html Unleash Marketing & Publishing Power of RSS http://hop.clickbank.net/hop.cgi?trii65/mrktstudy RSS Advertising Secrets http://www.ebookadvertising.biz/products/rssad/ Taming The eBeastie http://www.feedyourhungrymind.com/Taming-the-eBeastie.html

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