Search Engine Optimized (SEO) Copy Ė The Down and Dirty Details

Written by Jon Wuebben

Continued from page 1

5)Check your Links, Build if necessary Do you have any inbound links pointing to your site? If not, no amount of awesome copy is going to get your site high rankings. Links are very important. And even more so for Google. Go to and see what you have. Also check your competitors. If they have more than you, you need to get some high quality links. You can either do that yourself or hire someone to do it for you. It can be time consuming and expensive. But you gotta do it. It makes you look important torepparttar search engines. A good way to do it is to make sure you are listed on directories, including DMOZ and industry related sites. Go to to see which ones you should be listed on. Then write articles and submit them to article submission sites. That could potentially give you hundreds of links for free.

6)Use Go Rankís Analytical Tools is a fantastic free resource for SEO. They have a Keyword Density Analyzer, Link Popularity Analyzer, Top 10 Keyword Analyzer, Research, News and lots of other great stuff. Itís a great tool and something I use every day. It will help you in your SEO copy efforts.

7)Submit torepparttar 139414 Search Engines After youíve ensured that your website copy and allrepparttar 139415 other important SEO considerations have been completed, itís time to submit torepparttar 139416 Search Engines. Do it manually. Go torepparttar 139417 search engine and do it yourself. Definitely donít pay someone to do it for you. You may have to resubmit a few times, but eventually, your site will get noticed.

8)Tweakrepparttar 139418 Copy as necessary, Add New Content After your site has been up for a while, go back and take a second look. Ask friends and customers what they think of it. Can anything be improved? Youíll be surprised what you may hear. If something isnít working, fix it. Make it sound better. The other thing that you should also be doing is adding content regularly. Build free resources into your website. This will make your customers and potential customers happy, and it will make you appear to be more important inrepparttar 139419 eyes ofrepparttar 139420 search engines. Adding articles to your site is a great way to give your customers new, free content. Write about things that they would find interesting.

9)Partner with a Great SEO Firm You may want to also consider partnering with a great Search Engine Optimization firm. There are probably a hundred very good ones out there. There are also 1000 bad ones. Forrepparttar 139421 good ones, check out and They both list reputable firms. Whoever you go with, make sure they have a list of client success stories complete with stats to back it up.

10)Measure Your Success! Finally, measure your success. (or progress) Get a software program that will provide you with some web metrics as it pertains to your site. WebTrends and Statcounter are great ones. There are quite a few others as well.

As you can see, Search Engine Optimized copy is only part ofrepparttar 139422 overall SEO story. There is a lot to it, so make sure you cover every area. After all, we want to get your web site torepparttar 139423 very top!

Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at for any copywriting project you may have or if you would like more articles or a Complimentary Website Copy analysis.

Blogging, Spamming and Blog Spam

Written by Trina L.C. Schiller

Continued from page 1

Automation in business is a good thing, but it has its place. Nothing beats human communication when dealing with people and creating partnerships. Do you want to talk to an autoresponder? No, and I doubt anyone else does either.

Some ofrepparttar new programs designed forrepparttar 139260 automation of article collection have legal issues to consider. The biggest being copyright infringement. Not every author wants their work reprinted, or they require control over where their work is displayed. (Which is as it should be.) Without manually seeking your content, you could very well find yourself being served papers for publishing someone else's work without permission.

Plagiarism is another issue. If you don't follow certain rules for reprinting contributory work, you stand to be hounded for plagiarism. Yet another sticky issue.

Some ofrepparttar 139261 new programs mock safelists, or resemble FFA sites. Before long, those types of blog pages will become banned as well. Search engines will figure out a way to block non-informational blog pages, those that carry nothing but links or classifieds. (Is your head sore from hitting that brick wall yet?)

Still, there are other programs designed to post spam to blogs usingrepparttar 139262 comments feature. This is referred to as comment spam. The only solution thus far, to battle comment spam, is to disallow your readersrepparttar 139263 option of leaving comments. This is a bad thing, because allowing your readers to interact with you is supposed to be one ofrepparttar 139264 benefits of using this form of communication.

The makers of these programs may have had good intentions to start with, but have ultimately created Frankenstein's Monster. Many are stating that their programs are not spam, because they do not involve email. That is a cop out if I ever heard one. Spam isrepparttar 139265 transmission of unwanted stuff, whether it is sent to your inbox, or your blog, or evenrepparttar 139266 search engines themselves. Search engines want relevant content, not pages of of keywords, or links. So feeding them page after page of nonsense is spam.

Everyone hates spam, exceptrepparttar 139267 spammers, so why be a part of something loathed by so many and embraced by a few? Bad business if you ask me.

The only real way to combat these issues is to simply not userepparttar 139268 programs themselves. Do your due diligence and create a reputation as a trusted information provider, not a blog bomber, and your business will prosper. Using these programs will ultimately diminish your reputation and your livelihood.

Your customers are looking for information, a solution to a problem. Give that to them, not just endless pages of links. You will achieve your rightful spot inrepparttar 139269 ranks, and you stand a far better chance for longevity. There are good RSS tools available, you just need to look beneathrepparttar 139270 sales copy to find them. And if you are new to RSS and blogging, do some research. Find someone who knows, really knows what RSS is and how to use it, and ask some questions. Don't go out and spend buckets of money on something you're not sure how to use, because you could be doing yourself more harm than good.

A few good books to read some solid information on RSS and blogs... RSS, Blogs and Syndication Unleashrepparttar 139271 Marketing & Publishing Power of RSS RSS Advertising Secrets Taming The eBeastie

Copyright © 2005 The Trii-Zine Ezine

Trina L.C. Schiller is a professional network marketer, the publisher of the Internet marketing ezine, "Trii-Zine" and President of She has also authored these ebooks: "Your Beginner's Guide To Syndication" RSS, Blogs and Syndication... The Facts vs The guruese"

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