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There are two ways to have your web site to appear on first page of any search. The first is to engage in a pay-per-click campaign. The second is to appear on first page due to “free” or natural search results. Getting high, natural rankings in major search engines is one of most efficient and cost effective ways to market and sell your products on Internet.
Search engines use complex, mathematical algorithms to determine which web sites are ranked high and which are not. If your web site matches criteria, you’re ranked high. If it doesn’t, then you’re not. It’s that simple.
Search engine optimization, then, is designing your website and all of your eCommerce actions so that when consumers search for keywords that are central to your company, your website will appear at top of search results.
For example, if your company sells running shoes (a keyword that receives 127,575 searches per month), it would be very beneficial to be one of top websites on search engine. If you received only a small percentage of new visitors each month from that top ranking, it would still result in a significant source of revenue.
It might help to think of it this way: At least 10 million Internet searches are performed every month within each major business category. If only 1% of those searches found your website, you would have over 100,000 new visitors to your site each month. If only 1% of those visitors purchased your products or services, you would be making more than 1,000 new sales per month. (The worldwide average is 2.5%, making these conservative estimates.)
The scope of this article is not to look at methods behind search engine optimization. Instead, it is to look at importance Internet is playing in business development today and in future. The traditional marketing schemes of past still have their place, but advertising dollars must be allocated to Internet marketing.
As Bruce Carlisle, CEO of SFInteractive said, “If you aren’t putting money into search engines you are letting business walk out door.”
This article was written by Mike Barton, of 10x Marketing. 10x Marketing provides companies with Internet marketing solutions that will increase consumer visits on a regular basis, thus increasing potential sales and revenue. Contact 10x Marketing today for more information about your company's Internet potential.