Search Engine Optimization for Dummies

Written by Daegan Smith


Continued from page 1

  • Online Directories: Almost all major portals have industry specific directories. Submit your website’s URL to directories like Yahoo and About.com as well as smaller directories. This will increase your chances of getting a boost in your SE rankings.

  • Go Forth and Multiply: Create your own community of sites that point to each other. A good idea would be to have different sites if you sell different types of products and services. You can also concentrate on using specific keyword phrases on each site. The more content rich sites that point to your siterepparttar better. So that’s another great way to boost your search engine ranking.

    Now lets look at some ofrepparttar 105840 most common mistakes that can prove to berepparttar 105841 undoing of your website.

    -The number 1 mistake is not putting enough CONTENT. Your website must have keyword –rich content that adds value torepparttar 105842 visitors’ info search. Without meaningful content your visitors can click out just as easily only to never come back again.

    -Using frames is a technique that makesrepparttar 105843 Webmaster’s life easy but can easily prove to be a major put off for SE s. SE s may find it difficult to move around in frames and will fail to include all ofrepparttar 105844 pages in their list. These missed out pages will never show up torepparttar 105845 people who are looking for them and defeatrepparttar 105846 whole purpose of your exercise.

    -Enclosing text in graphics is another technique used by web designers to giverepparttar 105847 website an even, uniform look for every visitor. Unfortunately, SE s cannot differentiate between a photo in a graphic and text in a graphic. Hence they will overlook it. There you go again! Beat this problem by puttingrepparttar 105848 real information in plain text that search engines can recognize.

    Being visiblerepparttar 105849 Internet isrepparttar 105850 first step to being found onrepparttar 105851 Internet.

    So take advantage of these proven success tips and avoidrepparttar 105852 traps that will make your rankings fall down inrepparttar 105853 SE abyss. What you’ll be left with is a great website ranking bringing in focused qualified visitors to help you boost your sales.

    For more information check out these websites:

    http://www.powerhomebiz.com/vol127/optimization.htm http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0764567586.html

    Perfect Home Based Business Opportunities - The Net’s Top Growing Source for Home Business Information.Attention:Free Web Site Content


    • How to Avoid Website Downtime That Can Affect Your Search Engine Listings

    Written by Nick Nichols


    Continued from page 1

    It’s a fact that web surfers have limited, if any, patience for “page not found” errors. Building credibility and trust onrepparttar Internet is a challenging task. When surfers click to your page, and it’s not there, they may conclude that you are out of business. At first exposure to you, if your page is not available they are likely to find a competitor and forget all about you. Yes, you can create a custom 404-error page, but if your entire site is down, that won’t help you much.

    Suppose you sell advertising on your site and it goes down. What will your advertisers think if they visit your site and don’t’ see their ads?

    Maybe you have a paid membership site. What will your members think when they try to access your site and it’s not there?

    Suppose a reporter visits your site and it’s down. That could kill a budding story about you, or it could inadvertently cause them to write something negative about you.

    Why risk all these problems whenrepparttar 105839 solution is so simple and cost-effective?

    The answer is remote website monitoring. For under $20 per month, you can get basic monitoring that will inform you if your site is down so you can take immediate action to fixrepparttar 105840 problem. Depending onrepparttar 105841 complexity of your e-business operation, you can get more sophisticated service features that can monitor not only your pages, but also your database, servers, transactions and can even check for content changes on your pages. If someone hacked into your site and changedrepparttar 105842 content on your home page, wouldn’t it be nice to know about it beforerepparttar 105843 rest ofrepparttar 105844 world does?

    To check out companies that offer these services, do a search for “remote website monitoring.” Most companies have free trials. The key is to find a company that has flexible service options. Depending onrepparttar 105845 scope of your e-business, you may or may not need certain features that are bundled together. Why pay for what you don’t want? Also, bigger may not be better. Look for an established company that is not too big to give you excellent customer service. During your free trial, send a question or two to their tech support and see how fast they respond. This will give you an idea of what you’ll get after you pay.

    Whatever you do, do it today. You can’t afford to not know if your web pages are down.

    Nick Nichols directs marketing activities at WebSitePulse.com, a leading provider of website uptime and performance monitoring services. Visit WebSitePulse.com for a free trial and know how your site is doing 24/7.


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