Search Engine Optimization and Web Site Usability

Written by Kristy Meghreblian


Continued from page 1

Secondary to content isrepparttar actual design of your Web site. Whilerepparttar 127963 user comes to your site specifically for information, they also will want to enter an area that is easy to use and visually appealing. Here are some usability tips regarding Web site design:

1. Avoid long load times. Whilerepparttar 127964 latest technology for Web sites is incredibly interesting and fun, lots of graphics, Flash images, and audio can create long load times that makerepparttar 127965 user wait. And, if customers have to wait too long, they may leave -- and never come back. As a guide, users will generally wait for a site to load for ten seconds before vacating.

2. Make your pages easy to read. A common error in Web usability isrepparttar 127966 incessant need to createrepparttar 127967 prettiest Web site that ever existed. We've all seen them - every color fromrepparttar 127968 Crayola box of 64 has made its mark on these pages. And, with a little bit of color usually comes a lot of cute little images that dance across your screen. In all seriousness, resistrepparttar 127969 urge to do this. Not only will it hoard a lot of memory, but it will drive your users crazy. Black text on a white background isrepparttar 127970 easiest to read. If you really want a colored background, stick with a lighter shade, but remember to use black text.

3. Create a well-organized site. Maintaining a consistent look and feel throughout your site is critical. The navigation you use onrepparttar 127971 home page should be carried out throughout your Web site. Clear navigation can either make or break your site. You are basically providing your users with a road map to your products and services. Don't let them get lost alongrepparttar 127972 way.

4. Consider your space. Content should amount to 50-80% of your page design, with navigation taking up approximately 20% ofrepparttar 127973 space.

5. Stay consistent with design elements. Select one or two (maximum) fonts and stick with them throughout your site.

6. Have a secure and automated server. Amazingly only 20% of current Web sites are secure.

7. What can you do different? This is probablyrepparttar 127974 most important thing to remember when designing your site. Think about your business and your competition. What are you doing differently that will make users visit your site? Once you find out what that is -- whether you offerrepparttar 127975 lowest prices, have a special widget that no one else sells, or have reputable customer service -- capitalize on that one thing by incorporating it in your design elements.

Conclusion

There are good sites onrepparttar 127976 Internet and there are an equal number of bad sites (if not more!) out there. The good sites provide for a smooth user experience - easy navigation and easy-to-find information. The bad sites are slow to load, difficult to navigate and leaverepparttar 127977 users frustrated before they can even get torepparttar 127978 information they initially needed. If you've already investedrepparttar 127979 time and effort into developing a Web site, you should take a serious look atrepparttar 127980 usability of your site. Here's an easy homework assignment: Some day, when you've got a few hours to spare, surfrepparttar 127981 Internet and make note of sites you think are good and which ones drove you absolutely crazy. Investigaterepparttar 127982 qualities of those sites and what made them good or bad. Pretty soon, you'll start to see some patterns that you can learn from and implement into your own usability strategy. Remember, usability is all about creating a unique and enlightening user experience. Usability isrepparttar 127983 name ofrepparttar 127984 game -- isn't it time you started playing?

As Submit Todayís copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.


Site Maps: A Force to be Reckoned With

Written by Kristy Meghreblian


Continued from page 1

To make your site map most appealing to bothrepparttar search engine robots and human visitors, be sure to include descriptive text along withrepparttar 127962 page URLs and links. Be sure to use your targeted keywords in that text. Remember not to be too repetitive with your keyword phrases, though, or you may be penalized.

When you make it easy for people to navigate your site, they will find what they are looking for and will most likely be a repeat visitor. Likewise, when your site is easily navigable by search engine spiders, you increase your chances of being favorably listed in their search results.

So, if creating a site map isnít part of your current search engine optimization strategy, maybe itís time you thought about adding this beneficial -- and fairly simple -- tool to your repertoire.

For an example of Submit Todayís site map, go to: http://www.submittoday.com/site_map.htm.

As Submit Todayís copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.


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