Search Engine Optimization and Other Scary Things

Written by Francisco Aloy

Continued from page 1

Furthermore, I'm sure you've heard about websites getting banned after hiring a SEO expert. I had this experience:

I remember reading about a well known SEO business and I wrote them an email inquiring about why they didn't appear inrepparttar search results dealing with their subject matter: search engine optimization or search engine ranking. I received a short and cryptic reply that didn't say much.

As time went by, I came onto an article that statedrepparttar 127805 particular SEO outfit had been banned byrepparttar 127806 SE's during that time frame. That explainsrepparttar 127807 nature ofrepparttar 127808 return email; meaning: I don't want to talk about it!

The paragraph above implies that if they'll do it to their own website, they'll do it to yours! Look before you leap should more than suffice asrepparttar 127809 motto for your business decision.

I think SEO experts that are onrepparttar 127810 level won't guarantee you dominance for ANY keyword phrase. Think about your competition and see if it's feasible. For example, would you haverepparttar 127811 resources to dominate forrepparttar 127812 word "business?" I did a search on Google and came up with 695,000,000 results!

Before you make a decision and commit time and money, check out any offer. Phone past customers and ask them about their experiences; would they hirerepparttar 127813 same expert again? Ask for quantifiable results and look for a positive track record; I imagine SEO experts are not a dime a dozen. Investigate and get answers to all your questions before you put money onrepparttar 127814 table.

(C)2005 Francisco Aloy


Francisco Aloy is the Editor of The Newbie Business Guide. Constructive and clear information to start your Internet Business. For more articles by Mr. Aloy, visit:

Google PageRank: Not Worth The Worry

Written by John Metzler

Continued from page 1

If you're working to increase your link popularity through reciprocal links and refuse to link to web sites that are lower than PR 5, rethink your strategy. Well-designed, well-ranked sites with informative content are always a safe bet to link out to. That was my basic strategy with a client of mine,

They have a PageRank 4 (atrepparttar time of writing this article, January 2005) and rank at #6 on Google for 'bed and breakfast directory' (without quotes). The #7 result has a PR 6 andrepparttar 127804 next three spots inrepparttar 127805 first page of results are PR 5 web sites, all higher than my client. This example is repeated throughoutrepparttar 127806 Web and proves that preoccupying yourself with PageRank can result in losing sight of more important ranking factors.

John Metzler is a Senior Vice-President at Abalone Designs ( which offers Search Engine Optimization at affordable prices.

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