The layout of your web site becomes significant to higher search engine ranking. Placement of text in optimal positions on your website becomes paramount, so if search engine ignores meta-tags – which many are starting to do because of abuse and spamming – then text placement will become first impression that search engine robots would read.

Spiders of search engines crawl on web page and index your website. You have to be very clear about your requirements. Keep all your content optimized for all major search engines. Though all have almost a similar mechanism, you can even learn about how all search engines work, and then design your web content in accordance. For example, Google has a specific set of rules, which it uses to index web pages. It can be learnt from Google itself and you can put your content with specified guidelines. This is a time consuming process but as you know: "No Frill Without Drill". You can also hire specific companies that can optimize your website to specific search engines.

Viola! You have achieved your dream of learning some key aspects of Internet marketing.