Article announcement lists - Announcement Lists are newsletters, groups or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.

Here are a few Article Announcement Lists that may distribute your article:

http://topica.com/lists/freeezinecontent/ http://groups.yahoo.com/group/article_announce/ http://groups.yahoo.com/group/Free-Reprint-Articles/

Become a contributing writer - If you are you an accomplished or aspiring writer with something to contribute, you might consider becoming a contributing writer for an online community. Typically, you do not get paid for your work but amount of exposure you get is invaluable. You also get credit for your article including a free link to your email address and your website!

Here are a few good web properties to consider writing for: Suite101.com About.com

In sum, writing and distributing articles is one of most promising ways to boost your site’s ranking in search engines. In process, you also benefit from building quality links to your site, gaining an editorial following and most importantly, sharing your knowledge with rest of world!

Dali Singh is the Managing Director for Blueliner Marketing, a full-service marketing and Internet consultancy, based in New York. She can be reached at dali@bluelinermarketing.com or visit www.bluelinermarketing.com.

4. Comment Tags - I thought everyone knew this one, but I haven't seen many sites out there making use of it. Comment tags are generally used to remind us of what following or preceding code does, like little HTML post-it notes that can only be seen in source code. They look like this <!--Horseback Riding Accommodations Rates Page--> where everything between "<!--" and "-->" is comment or note we're leaving ourselves. Used wisely and in moderation, this can be yet another opportunity to add keywords to your site's source code.

All of these areas are good areas to add keyword density to your site, but they all must be used with caution. Everything in these areas should be in context, meaning they should relate directly to what a web visitor will be seeing. They should also be used in moderation. Strings of keywords in a table summary tag will surely start raising some flags at Googleplex. It won't be long now before Google and other major search engines start keeping a closer, more critical eye on these areas. The most important rule of thumb to go by when designing and optimizing any web site, is to keep it user friendly. A pleased and impressed web visitor is best web site optimization and will surely lead to your site's success.