There are more insights to be gained from patent application, but these are highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now patent application verifies these theories. Historical data has always been thought to play a significant role in Google rankings. So now that it has been confirmed, taking action seems to be next logical step.

Try not to use Flash when possible. Flash cannot be read by search engines to date and will cause download time to slow a bit. If you do decide to use Flash anyway, make sure you add text to web page, so search engines have something to read and find out what your web page is about. It will also allow your visitors to have something to read while Flash file loads. Also don't use Flash as a way of navigation, as I said before spiders cannot read Flash.

It's important to add a site map to your web site. Not only will this make it easier for internet surfers to get around your web site, but it will also allow spiders to find your site's content easier and index your web page sooner. The site map should contain text links and not image links.

I highly suggest that you look at your web page with a Lynx browser because this is similar to how search engines will view your web page. There are other tools on internet that will allow you to view your web page without a Lynx browser, but see a web page just like it, so you may want to check those out as well.