Search Engine Optimization For Blogs

Written by Priya Shah

Continued from page 1

5. Make sure search engines can spider your blog easily

Set up your blog so thatrepparttar side navigation bar is present on all pages.

Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.

6. Get backlinks from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher inrepparttar 127838 search engine listings.

I've seen many people recommend Blogrolling as one method of building links to your blog.

BlogRolling is a one-stop linklist manager for your blog or journal.

But all this service actually does is give you a bit of javascript code that "calls"repparttar 127839 links.

As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code.

Instead I recommend that you focus your linking efforts onrepparttar 127840 methods here.

* Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog. Here isrepparttar 127841 best list I've found of places to submit your feed or blog.

Best Blog Directory And RSS Submission Sites

* Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

* Trackbacks:

You can also get links back to your blog using trackbacks. One ofrepparttar 127842 disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.

Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

* Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update frequently

There's no better food for search engine spiders than fresh content.

Post and update your blog frequently using allrepparttar 127843 rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick torepparttar 127844 same domain and blog host or system for as long as you continue to publish.

You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.

For more ways of building traffic to your blog, readrepparttar 127845 article "How To Build Traffic To Your Blog."

Priya Shah publishes an internet marketing ezine at by day and doubles as a Blog Maniac by night Blog Brandz is the legitimate offspring of her affair with the blogosphere.

Search Engine Submission Techniques on Google

Written by Ivana Giardi

Continued from page 1

Sincerepparttar launch of Google AdWords in February 2002, Google has clearly becomerepparttar 127837 main provider of paid search advertising. Because Google is special in everything it does, let’s take a look at Google AdWords more closely.

2.1 How Google AdWords work

As mentioned earlier, Google’s sponsored listings appear onrepparttar 127838 top and onrepparttar 127839 right-hand side of regular search results.

The basic concept of PPC bidding is that advertisers bid for particular search terms (= keywords). The highest bidder gets his/her advertisement displayed atrepparttar 127840 top ofrepparttar 127841 sponsored listings next to Google’s search results. The second highest bidder getsrepparttar 127842 next sponsored listing and so on.

However, Google Adwords work differently than most ofrepparttar 127843 other Pay-Per-Click search engines such as Overture, FindWhat etc. Google does not simply putrepparttar 127844 highest bidder’s advertisement atrepparttar 127845 top ofrepparttar 127846 list. It also ranksrepparttar 127847 advertisements according to their popularity. Therefore, if more people click on an advertisement it will get higher ranking and better position.

In conclusion, your ad's position is determined by following factors:

your daily budget maximum cost-per-click your ad's actual click through rate and your average ad’s position. Fromrepparttar 127848 above, you can not directly control your ad's actual click through rate and average position. Therefore managing your keywords on Google AdWords is a big challenge and usually consumes a great deal of time.

If you do not manage your keyword bids properly, you will waste your advertising money on Google Adwords. A good way to get around this is to use automated bid management software available onrepparttar 127849 market today. In general, those tools allow you to control your ads listing based on rules you specify.

When you shop around you will notice that there are very few tools that support Google AdWords. From those they do, there is one available for free trial at

2.2 Pay-per-click copywriting tips on Google

The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) isrepparttar 127850 conversion rate. To drive your conversion rate torepparttar 127851 maximum it is advised to pre-qualifyrepparttar 127852 click with a well composed ad copy. Below are some tips to help you improve your ads:

» Specific and Relevant Keywords

Be specific and relevant to your business and offers. Avoid general keywords – they generate more ad impressions but tend to be less relevant. For example, rather than “flower” consider “birthday roses bouquet”. More targeted keywords attract more qualified buyers.

Also, your can increase your ad exposure – without sacrificing relevance – by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.

» Target geographical segments

Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokio, replace “roses” with “roses Tokio”. This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message onrepparttar 127853 audience you wish to serve.

» Target ad delivery with keyword matching options

Google offers different keyword matching options to refine your targeting:

Broad match - displays your ad when allrepparttar 127854 words in your keyword appear inrepparttar 127855 search query. For example forrepparttar 127856 keywords “birthday cards” your ad will be shown if users search for keywords “birthday” and “cards” in any order, and even ifrepparttar 127857 query includes other terms.

Phrase match - displays your ad when allrepparttar 127858 words in your keyword appear inrepparttar 127859 same order, for example “birthday cards”. Your ad will also be shown with other terms inrepparttar 127860 query like “birthday cards for girls” but will not be shown if users search for “cards for birthday”.

Exact match - displays your ad when allrepparttar 127861 words in your keyword appear inrepparttar 127862 same order, and without any other terms inrepparttar 127863 query.

Negative keywords – excludes searches for which your ad would be irrelevant. For example, if your keyword is “birthday cards” and your negative keyword is “-girls”, your ad will not be shown if users search for “birthday cards for girls”.

» Choose carefully landing pages

If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure thatrepparttar 127864 destination page on your site fitsrepparttar 127865 goal ofrepparttar 127866 campaign.

3. Optimization Versus Paid Advertising

Paid search advertising offers companies an excellent solution to drive traffic to their websites almost immediately. Fromrepparttar 127867 short term approach, pay per click presents a smart way to cover a gap between campaign launch and achieving desired rankings results. The long term approach suggests pay per click as an alternative in situations when a website shows a poor performance inrepparttar 127868 search results in general. However, once you stop paying forrepparttar 127869 positions,repparttar 127870 traffic stops.

Search engine optimization is a fundamental part of internet marketing mix. It requires constant updating and continuous attention ofrepparttar 127871 website content for solid, long-term effective results.

Therefore, if you use paid search advertising and search engine optimisation together as an integrated strategy, you have an excellent chance to reachrepparttar 127872 greatest number of online users.

Ivana Giardi is Marketing Director at Apex Pacific, developer of smart internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, visit Apex Pacific at or email Ivana at

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