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There would undoubtedly be web-site sections or pages with extremely high competition that would stress popularity and importance of that topic, so if you decide to keep it "as is", optimization will raise your listing, but somewhere from 796,021 place to 545,932. Does it help you?
The extent of your "flexibility" and how far you can go to look "pretty" from SE viewpoint is what should be decided beforehand, because there are always 3 parts: you/your business, target market/consumers and search engines/directories, between which about 90% of informational preferences are common, but rest 10% differ and it is up to you to decide what themes you should focus on. Whenever you are implementing any of SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.
Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business to new markets.
Note that SEO, despite all mentioned above, is all about "asking for high ranking" and there cannot be any results guarantee as no one except for SE developers themselves control ranking algorithm and determine "who is where". More than that, SEO takes much time before effecting your listing positions and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.
Let's start from drawing a scheme of your web-site link structure very similar to one every web-developer draws before designing a web-site. Under other equal conditions, we will speak about later, it is also clear that more theme based web-pages or even web-site sections you create, more chances of being ranked high you have, no matter how optimized your competitor's single web-page is.
Each web-page of web-site section should represent a particular theme or topic. This way you can diversify your "keywords market", increasing chances of high rankings. Despite obvious visitors advantage your site is more likely to win market recognition.
For now try to have "horizontal" as well as standard "vertical" link connections between pages. If one of your pages got a high ranking position (Google Page rank) it may help to improve rankings of web-pages connected to it as well.
Next step is to determine keywords, mainly, phrases that we would like to target. Talking about mentioned dilemma, I would like to point to other approach you should know about, that is suggested by some experts. Let's call it SE-oriented approach.
According to this approach, before creating a web-site your first step implies searching for best key phrases via competitive analysis on main SE and then starting to develop content around these keywords. It means that your web-site will get highest SE ranking, but informational richness will be dictated by neither you nor your consumers. Under such conditions it is SE or, to be more specific, your compe tition will determine what kind of content you will have at your web-site. As you see, according to SE-oriented approach, more competitive some key phrase and based on it topic is, less attention you should pay to developing that theme at your own site.
My attitude is slightly different. I offer at first to create and evaluate your current web-site content based on your business preferences and your niche-market needs and then optimize those web-pages according to keywords taken from your existed web-pages, no matter how tough competition may be. Of course, you are free to create new pages around keywords with low competition just for traffic building purposes, but primary accent should be focused on your business development and marketing needs.
As for keywords, basic rule is to choose most targeted phrases rather than single words for two reasons: - Phrases could describe your web-page theme usually more precisely than a word; - Phrases usually have substantially less competition in comparison with one-word.
Write down 3-5 most targeted key phrases for each web-page or section we are going to optimize. Then by evaluating supply/demand ratio find easiest keywords for SE positioning.
Standard procedure of determining your key phrase competition or, as i said "evaluating supply/demand ratio" is to look at their supply and demand at popular SEs. Supply is determined by results of searching them on SEs while demand can be found through query on PPC programs at Overture.com or Google.com's AdWords that have tool for discovering how many time keywords or phrase have been searched on them.
By doing so we are searching for most prospective and promising for optimization key phrases. Having them allow us to go further and start optimizing web-pages themselves.
(to be continued)
Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/ FREE reports http://ASBONE.com/reports/