Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

Written by Colleen Happ


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4. META Tags. This may sound like something out of a science fiction movie, but it is very simple code that should be included in your site because its makes it more inviting torepparttar search engine spiders that crawlrepparttar 142870 internet.

5. Donít Cheat. Donít try to Ďspamírepparttar 142871 search engines by including invisible keywords repeated hundreds of times or by repeating key words in META tags. The engines are getting smart and will penalize you for this. They may even drop your site all together.

6. Patience, Patience, Patience! It can take weeks forrepparttar 142872 search engines to re-index and re-rank your site once you have made changes or if you have a new site. Search engines are smart, but they taken time to sort throughrepparttar 142873 vast amounts of information thatís thrown at them. If you are patient, you will see results.

7. Many ofrepparttar 142874 major search engines still include a free submission section for their listings. It may take 6-8 weeks (or more) for your listings to show up, but Google, AltaVista and Yahoo still accept free submissions. Since search engine rank is key for success onrepparttar 142875 internet, you may want to budget for search engine optimization and consider paid listings (Yahoo), or pay-per-click advertising on Google.

Good web design is a balance between what looks great and optimizing your site for search engines. Your content must be good enough so that other sites want to link to it while atrepparttar 142876 same time include key search words that will draw potential customers. You also need to have your site built correctly and takerepparttar 142877 time to manage it and keep it fresh. Now you are well on your way to having a high ranking website on Google. Good luck!



Colleen Happ designs effective and affordable websites and graphics. Her portfolio can be viewed at http://www.happconsulting.com. She offers free one hour consultations to show how an effective website can benefit your business.


Blogging can run your entire web site

Written by Graham Jones


Continued from page 1

1. Create a web page template for your entire site.

2. Include Blogger.com 'tags' for each blog entry within your template. The key tags you will need are: <$BlogItemTitle$> and <$BlogItemBody$>. These tags will insertrepparttar title andrepparttar 142759 text for each item you enter into your blog.

3. Set up each page of your web site as a separate blog usingrepparttar 142760 'advanced' settings.

4. For each blog, use your template code asrepparttar 142761 template within Blogger.com

5. Post a single entry into each blog, which isrepparttar 142762 main content for your page.

6. Publish your blog! That's it!

Inrepparttar 142763 future, you will be able to changerepparttar 142764 content or add to it, simply by logging onto Blogger.com, choosingrepparttar 142765 appropriate blog (or page of your web site) and then editingrepparttar 142766 post item.

People are beginning to realizerepparttar 142767 potential for content management using blogs. You no longer have to see blogs in terms of a single page that is added to your web site. Instead, you can view blogging asrepparttar 142768 way you run your web site.

If you want answers torepparttar 142769 top blogging questions you can get a free guide torepparttar 142770 Top 15 Questions on Blogging from: http://www.infoselling.com/blogging/howtoblog.htm

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.

http://www.infoselling.com


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