Search Engine Optimization - A Beginner's Guide

Written by Claude Beavers

Continued from page 1

Ever-changing, original content is very important torepparttar search engines, as it shows your website is growing and popular. Even with one new article a day, you will be surprised atrepparttar 142096 results. If you haverepparttar 142097 time, you can even write your own articles and content and place them on your site. This content will be completely original, and nobody else onrepparttar 142098 internet will have a copy (or if they did, you can track them down and exercise your right to copyright as an author). Not only can you get original content by writing your own articles, but you can post them on for free with your name and a link to your site atrepparttar 142099 bottom. You provide content torepparttar 142100 online community and they provide you links back to your homepage. A win-win situation either way you look at it.


Keywords are words within your meta tags that you would likerepparttar 142101 search engines to list you under and pay special attention to. Picking keywords can be tedious and difficult at times, but good keywords can makerepparttar 142102 difference between lots of traffic or no traffic at all. Search for sites on your favorite search engine that relate to your own and check what keywords they have chosen. You can do this by going to View -> View Source onrepparttar 142103 menu bar. The keywords will be marked by a "" tag. See which keywords they are using that you may want to use as well. Keep a list of up to 50 ofrepparttar 142104 keywords you think will berepparttar 142105 best match for your site and add them in to your meta tag. As always, be sure that these keywords directly relate to your site. This will help your listings inrepparttar 142106 search engines, as well as help browsers findrepparttar 142107 site they are actually looking for.


Provide descriptions in your meta tags for each one of your pages. Use descriptions to provide an outline of what each particular page on your site is built for. Keep them clear and concise, and don't load them up with keywords. For example, for your main page, use a description that containsrepparttar 142108 slogan for your website and a brief outline of what your site is meant for. For you would say something alongrepparttar 142109 lines of "Online Marketing Information, Tips, and Strategies - We provide free articles on all you need to know about website promotion." With clear descriptions,repparttar 142110 search engines will not consider a particular page a "duplicate listing" just because it hasrepparttar 142111 same title as your other 30 pages, and it will make it easier for browsers to find what they need.

Alt Tags - description of images

Alt tags are descriptions of images on your website. These can be seen when you mouse over picture, and can be seen byrepparttar 142112 spiders ofrepparttar 142113 major search engines. Having a description of a picture makes it easier for a spider to understand what is actually onrepparttar 142114 site. If, perhaps, you have a tutorial on your site describing how to set up a web hosting account, and this tutorial has screen shots for people to follow instructions easier, you would want to make an alt tag for each screen shot. This will allowrepparttar 142115 spider to see that not only do you have a tutorial teaching your users how to create an account, but it comes with screen shots instead of random images of your dog or family.

Pictures that are part ofrepparttar 142116 template for your site don't necessarily have to have alt tags, since they are purely for visual effect. For graphical buttons it would be beneficial to have alt tags, to explain torepparttar 142117 spider that these are links to other portions of your site. Although these are not really necessary either, it never hurts to have tags explaining where a button will take you once it is pressed.

For further information on Search Engine Optimization, stay tuned for "Advanced Search Engine Optimization"

---------- Article by Claude Beavers

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Earning From Your Website

Written by Helen Peshkova

Continued from page 1

4. Is your information easily accessible? Do not put up roadblocks! Make information available with as few "clicks" as possible. Always make contact information readily available. Don't put up "under construction" pages -- this frustrates users, who may not return to your site.

5. Is your content style appropriate to your audience? Unless your users are expecting to find a text-heavy page, keep your copy simple and short. If it isn't immediately obvious whatrepparttar purpose ofrepparttar 141803 page is,repparttar 141804 user probably won't read more than one or two sentences before moving on.

6. How will you keeprepparttar 141805 content up-to-date? Who is responsible for hosting and updating website content? How often will he or she do it?

7. What isrepparttar 141806 structure of your site? It is very helpful to sketch out a "site map" of your content in order to organize it effectively. Site maps help determine navigation across your site as well asrepparttar 141807 "breadcrumb" element on your pages. It may be helpful to create a map of your content as it exists on your current site, and another for how you envisionrepparttar 141808 organization of your new site.

Written by Helen Peshkova, is one of the first business oriented education portals. It's the leading online business information network for millionaires. The goal of is to present business content in a professional, helpful and practical format that helps you getting rich.

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