Ever-changing, original content is very important to search engines, as it shows your website is growing and popular. Even with one new article a day, you will be surprised at results. If you have time, you can even write your own articles and content and place them on your site. This content will be completely original, and nobody else on internet will have a copy (or if they did, you can track them down and exercise your right to copyright as an author). Not only can you get original content by writing your own articles, but you can post them on goarticles.com for free with your name and a link to your site at bottom. You provide content to online community and they provide you links back to your homepage. A win-win situation either way you look at it.

Keywords

Keywords are words within your meta tags that you would like search engines to list you under and pay special attention to. Picking keywords can be tedious and difficult at times, but good keywords can make difference between lots of traffic or no traffic at all. Search for sites on your favorite search engine that relate to your own and check what keywords they have chosen. You can do this by going to View -> View Source on menu bar. The keywords will be marked by a "" tag. See which keywords they are using that you may want to use as well. Keep a list of up to 50 of keywords you think will be best match for your site and add them in to your meta tag. As always, be sure that these keywords directly relate to your site. This will help your listings in search engines, as well as help browsers find site they are actually looking for.

Descriptions

Provide descriptions in your meta tags for each one of your pages. Use descriptions to provide an outline of what each particular page on your site is built for. Keep them clear and concise, and don't load them up with keywords. For example, for your main page, use a description that contains slogan for your website and a brief outline of what your site is meant for. For SuperFaster.com you would say something along lines of "Online Marketing Information, Tips, and Strategies - We provide free articles on all you need to know about website promotion." With clear descriptions, search engines will not consider a particular page a "duplicate listing" just because it has same title as your other 30 pages, and it will make it easier for browsers to find what they need.

Alt Tags - description of images

Alt tags are descriptions of images on your website. These can be seen when you mouse over picture, and can be seen by spiders of major search engines. Having a description of a picture makes it easier for a spider to understand what is actually on site. If, perhaps, you have a tutorial on your site describing how to set up a web hosting account, and this tutorial has screen shots for people to follow instructions easier, you would want to make an alt tag for each screen shot. This will allow spider to see that not only do you have a tutorial teaching your users how to create an account, but it comes with screen shots instead of random images of your dog or family.

Pictures that are part of template for your site don't necessarily have to have alt tags, since they are purely for visual effect. For graphical buttons it would be beneficial to have alt tags, to explain to spider that these are links to other portions of your site. Although these are not really necessary either, it never hurts to have tags explaining where a button will take you once it is pressed.

For further information on Search Engine Optimization, stay tuned for "Advanced Search Engine Optimization"

---------- Article by Claude Beavers support@superfaster.com

4. Is your information easily accessible? Do not put up roadblocks! Make information available with as few "clicks" as possible. Always make contact information readily available. Don't put up "under construction" pages -- this frustrates users, who may not return to your site.

5. Is your content style appropriate to your audience? Unless your users are expecting to find a text-heavy page, keep your copy simple and short. If it isn't immediately obvious what purpose of page is, user probably won't read more than one or two sentences before moving on.

6. How will you keep content up-to-date? Who is responsible for hosting and updating website content? How often will he or she do it?

7. What is structure of your site? It is very helpful to sketch out a "site map" of your content in order to organize it effectively. Site maps help determine navigation across your site as well as "breadcrumb" element on your pages. It may be helpful to create a map of your content as it exists on your current site, and another for how you envision organization of your new site.

Written by Helen Peshkova, RichTrack.com.