Mathematically speaking, Keyword Density is ratio of total number of time a keyword is repeated divided by total content words. Since KD is normally represented in percentage, above figure is to be multiplied by 100

For example, if you have developed a web page of around 250 words on keyword “search engine optimization”, and that particular keyword (search engine optimization) is repeated 10 times, then Keyword Density (KD) = 10/250 * 100 = 4%

As a thumb rule, Keyword Density of an optimized page for top search engine rankings should vary between 2 – 7 % (this figure varies among different search engines)

4. Submission of Keyword-enriched optimized pages – After you have finished content development for optimized pages based on keywords targeted for top search engine rankings, submit those pages to various search engines.

a. Google - http://www.google.com/addurl.html

b. AlltheWeb - http://addurl.alltheweb.com/add_url

c. AltaVista - http://addurl.altavista.com/addurl/new

d. MSN - http://submitit.bcentral.com/msnsubmit.htm

5. Role of Link Popularity in top search engine rankings –

Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within SEO industry itself, with thousands of link farms popping up every day! Yes, if you are interested in getting top ranks in search engines, especially Google, then you must pay effort in building up links for your site.

a. Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from index page of your site, else webmasters won’t be interested in participating in reciprocal link exchange program.

b. Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing outsourcing services, then try getting links from “industry-related websites (i.e. websites dealing with outsourcing services, maybe your business rivals!). This is important, because if 10 of your rival sites give links to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else other 10 sites won’t have linked! Also, try procuring links from top ranked general informative websites as well.

c. Always exchange links with websites which have high Google PageRank (PR) of at least 4, more better! (both Index Page as well as Resources/Links Page of Link Partner’s site should have PRs of >=4) [PageRank is a proprietary tool that Google uses to determine importance of a page and varies in a scale of 0 (least important) to 10 (maximum importance)].

d. Have a link code ready for participating in link exchange program. Here is a sample link code for an India-based Outsourcing consultant.

- Indian outsourcing consultant providing guidance to companies willing to set up outsourcing centers in India.

Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google and other search engine spiders finding potential keywords is limited only to “alt tag” of banner. Also, Google pays importance to text of incoming link/anchor text (i.e. incoming link text must contain high potential, relevant keywords), so develop a link text with title (”indian outsourcing consultant“) which will help you in Google Ranking.

e. Refrain from javascript link code because Google spider finds it difficult to index.

Key SEO Factors

· Targeting right keywords for your website · Title of your webpage · Description Meta tag of your webpage · Keywords Meta tag of your webpage · Quality, Informative Content · Link Popularity

Conclusion -

With Google’s numero uno position in search engine market being threatened by arch-rivals Yahoo! [bought Overture, largest PPC search engine recently, who in turn bought Altavista and Alltheweb] and Microsoft’s MSN [believed to be developing its own search engine], it is no doubt that search engine industry is going to experience tremendous changes in next few months. The recent Google “Florida” Update is just one of many upheavals that we may be witnessing in an industry where only constant factor is “change”. However, various techniques outlined in this paper are basic and are we believe that following them you will be able to achieve top 10 ranks in Google and other search engines.

Step 1: Do a Google search for your target keywords. Step 2: Visit highest ranking sites, and use Google Toolbar to check their back links. Step 3: Ask for links from sites that appear in back links.

Simple, hunh? What this does for you is thus: gets you in contact with people who are willing to exchange links with sites in your keyword area, and perhaps more importantly, gets you in contact with sites that have a high enough PageRank to appear in Google's back links (typically, only PageRank 4 sites and above appear here).

This should help you find links that can truly help you, and it should cut down on your wasted link hunting time. Now, don't you have some links to find?