Search Engine Optimization- The truth behind the myths

Written by Englesos on the Web

Continued from page 1

4. Spider limitations. The device that gathers data from your site for search engine inclusion is called a “Robot” or “’bot” for short. The process of gatheringrepparttar data is called “crawling” or “spidering” asrepparttar 148670 ‘bot will follow allrepparttar 148671 links on your pages to explorerepparttar 148672 whole site and include all its data for assessment. If your webmaster favored you with a Flash menu system, then – torepparttar 148673 spider - your site is one page long. Robots do not spider links locked-up in Flash. If java was your medium of choice, or you use java scripts extensively, then consider this. More weight is placed on data atrepparttar 148674 top ofrepparttar 148675 page than atrepparttar 148676 bottom. In a java-based or java-rich siterepparttar 148677 header (top end) of your page will look something like this: -

-html- -head- -link rel='stylesheet' href='include/styles.css' rel='nofollow' type='text/css'- -script language="JavaScript1.2"- //Highlight image script- By Dynamic Drive //For full source code and more DHTML scripts, visit //This credit MUST stay intact for use function makevisible(cur,which){ strength=(which==0)? 1 : 0.2 if ( else if (cur.filters) cur.filters.alpha.opacity=strength*100 ........

Excuserepparttar 148678 abbreviating of this horror story - but you see what I mean. In this site I was called to review - 3,034 characters of pure gobbledygook before you even findrepparttar 148679 page title (removed here by me.). Meta-tags are not to be found. Spider wise, this page is virtually invisible, Sure enough you can find this page by “direct hit”, that is by its name (URL), or by other sites that refer to it, but searching forrepparttar 148680 site itself returns nothing.

5. Publishing. You should publish your site to allrepparttar 148681 free search engines you can, usually inrepparttar 148682 area of some hundreds of engines. This will take from a few weeks to months to yield any significant results and there is no way to speed this up without paying. If you chose to look at paid submissions then paid submissions appear within days – but when you stop payingrepparttar 148683 yearly fees they disappear just as quickly. If you are published regularly torepparttar 148684 free engines then sooner or later you will probably find your way intorepparttar 148685 paid engines byrepparttar 148686 “back door”. The “back door” relies onrepparttar 148687 fact that search engines interrelate and some of these relationships are known.

6. Push and Pull. To supplement your on-line publicity (“pushing” people to your website) consider “pulling” them by other means as well. All of your company paperwork should have your website and e-mail clearly marked on them. In fact every scrap of paper should be similarly equipped, plus coffee mugs, t-shirts and anything else available to you.

7. The Truth behindrepparttar 148688 Myth. Fromrepparttar 148689 moment you become visible on-line, people will offer to “boost your placings” andrepparttar 148690 bills for this will rage fromrepparttar 148691 modest torepparttar 148692 thousands. Here isrepparttar 148693 ultimate secret of search engine optimization…’s a secret! No one really knowsrepparttar 148694 systems used byrepparttar 148695 engines except those who designed them - and anyone who says otherwise is misleading you. There are no guarantees whatsoever because atrepparttar 148696 same time as Richard Olmshaw’s webmaster is trying to make him number one; everyone else’s webmaster is trying to dorepparttar 148697 same thing atrepparttar 148698 same time – often withrepparttar 148699 same tools. It’s going to be a close run race by any standards. 8. In Conclusion Preparerepparttar 148700 site, publicize, and then wait. Consider promotingrepparttar 148701 site by non-internet techniques – mouse mats, t-shirts etc. Paid inclusion programs if required. Watch your statistics Talk to your webmaster. Respect their abilities – but atrepparttar 148702 end ofrepparttar 148703 day remember who is payingrepparttar 148704 piper and therefore callingrepparttar 148705 tune. If your chosen “web professional” will not listen to you, or cannot explain why he cannot or should not realize your ideas – consider changing webmasters.

Englesos is a Web and Graphic Designer working out of the Famagusta area of Cyprus. See more of his work on or else at

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Continued from page 1

5. Join a link co-op. Co-ops such asrepparttar one found at are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space torepparttar 148421 network. In return,repparttar 148422 ads they define are displayed acrossrepparttar 148423 entire network. The best part of ad networks such asrepparttar 148424 one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it isrepparttar 148425 most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring yourepparttar 148426 most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen onrepparttar 148427 subject). Simply use your favorite search engine and type to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are inrepparttar 148428 same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance withrepparttar 148429 ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps andrepparttar 148430 peramiters ofrepparttar 148431 ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe inrepparttar 148432 early 90’srepparttar 148433 idea of “if you build it they will come” might have been true. But inrepparttar 148434 year 2005repparttar 148435 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back linksrepparttar 148436 search engines will all but ignore your site.

Richard D. Moore is the President and Founder of IncomeNow! Marketing Masters. With 12 years of online business experience, we offer Free support to every subscriber to IncomeNow! A No Hype, No Bull, Honest and Real source to help you start or grow your business and/or Ezine

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