Search Engine Optimization: What Is It?

Written by Stephen Warren

Continued from page 1


What I mean is creating a page for a visitor but when a search engine spider goes torepparttar page, they see something completely different. One way to detect if a website is doing this, is if they appear atrepparttar 127899 top of search results for a keyword that doesn't even appear on that page. This is a major no no. Sure it probably works incredibly well for a time. But whenrepparttar 127900 Search Engines figure out what your up to, you can bet they will ban you permanently.

Keyword Stuffing:

This isrepparttar 127901 process of having as many keywords placed intorepparttar 127902 meta tags or content ofrepparttar 127903 page whether they are relevant or not torepparttar 127904 "content" ofrepparttar 127905 page. Not only does this not work, it will work against you. Google for example will penalize you if you have a keyword more than once in a row. This is logical, as having 2 keywords in a row probably would not make sense. For example, forrepparttar 127906 keyword Golf, Google would penalize you if you wrote Golf Golf.

However, ifrepparttar 127907 title of your page was "Golf", andrepparttar 127908 sentence beneath it was "golf is great because..." you would probably still be penalized.

Colouring keywordsrepparttar 127909 same colour as their background:

This is quite self explanatory. It's bad because you're purposely hiding things from your website visitors, but still wantrepparttar 127910 Search Engines to see it.

Stephen Warren, the creator and webmaster of , a completely free business and marketing resource which anyone may use.

A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing

Written by Robin Nobles

Continued from page 1

Let your creative juices flow. Visit and do some searches to see what people are doing when they go online.

Read this interview article with John Alexander, which goes into more detail about how to focus on your target audience when doing keyword research.

Create a page that's highly focused on one topic only. Don't deviate from that topic. Put other topics on other pages.

Finally, once you have your page(s) created, create your tags based onrepparttar focus of each page. Use your keyword phrase in each tag.

Now, you have a page that your users will appreciate and enjoy - a valuable page that is focused on your target audience.

And . . . you'll also have a page thatrepparttar 127898 search engines will love too . . . because they love focused content!

And you didn't even have to try hard or spend a lot of time optimizing it, now did you?

In Conclusion

Remember to focus on your target audience when creating new Web pages. Forget aboutrepparttar 127899 search engines! You'll create good quality, valuable content that your users will love . . . and so willrepparttar 127900 engines.

Though this may not seem like a standard business marketing practice - to create information pages for people . . . notrepparttar 127901 search engines - this virtually free plan will help you focus on your target audience, bring them to your Web site, and increase your bottom line. Isn't that what online marketing is all about? Why not start today! You have allrepparttar 127902 tools you need with your own creativity and Wordtracker

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru in locations across the globe as well as online courses at Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at (which offers great tips for helping you learn how to focus on your target audience.)

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