Cloaking:

What I mean is creating a page for a visitor but when a search engine spider goes to page, they see something completely different. One way to detect if a website is doing this, is if they appear at top of search results for a keyword that doesn't even appear on that page. This is a major no no. Sure it probably works incredibly well for a time. But when Search Engines figure out what your up to, you can bet they will ban you permanently.

Keyword Stuffing:

This is process of having as many keywords placed into meta tags or content of page whether they are relevant or not to "content" of page. Not only does this not work, it will work against you. Google for example will penalize you if you have a keyword more than once in a row. This is logical, as having 2 keywords in a row probably would not make sense. For example, for keyword Golf, Google would penalize you if you wrote Golf Golf.

However, if title of your page was "Golf", and sentence beneath it was "golf is great because..." you would probably still be penalized.

Colouring keywords same colour as their background:

This is quite self explanatory. It's bad because you're purposely hiding things from your website visitors, but still want Search Engines to see it.

Let your creative juices flow. Visit http://www.wordtracker.com/moreinfo.html and do some searches to see what people are doing when they go online.

Read this interview article with John Alexander, http://www.searchengineworkshops.com/articles/wordtrackerR.html which goes into more detail about how to focus on your target audience when doing keyword research.

Create a page that's highly focused on one topic only. Don't deviate from that topic. Put other topics on other pages.

Finally, once you have your page(s) created, create your tags based on focus of each page. Use your keyword phrase in each tag.

Now, you have a page that your users will appreciate and enjoy - a valuable page that is focused on your target audience.

And . . . you'll also have a page that search engines will love too . . . because they love focused content!

And you didn't even have to try hard or spend a lot of time optimizing it, now did you?

In Conclusion

Remember to focus on your target audience when creating new Web pages. Forget about search engines! You'll create good quality, valuable content that your users will love . . . and so will engines.

Though this may not seem like a standard business marketing practice - to create information pages for people . . . not search engines - this virtually free plan will help you focus on your target audience, bring them to your Web site, and increase your bottom line. Isn't that what online marketing is all about? Why not start today! You have all tools you need with your own creativity and Wordtracker http://www.wordtracker.com/moreinfo.html.