Search Engine Optimisation on a Shoestring

Written by Amanda Vlahakis


Continued from page 1

This is a key factor in ranking -repparttar number of links you have to your site -repparttar 120258 top ranked sites have thousands of links to them. You will find people who want to swap here www.linkpartners.com - which is just an easy way of finding willing partners.

2. Content Is King

Build good quality content on your website,repparttar 120259 content should be useful and keyword rich without being excessively repetitive - some search engines view excessive keyword littering as spam and actually can count this against you and perhaps even ban you from their search engine.

Others methods that can cause you to be banned are to litter keywords on your site and then hide them so that they are not visible. Frequently update and add to your content, as refreshing content also improves your importance inrepparttar 120260 opinion ofrepparttar 120261 search engines.

3. Site Composition

Ensure that even if your site is flash based, or entirely image based, that there are plenty of textual links to navigaterepparttar 120262 entire site with, this will make it easier forrepparttar 120263 indexing robots (fromrepparttar 120264 search engines) to find your pages and your keyword rich content.

Create alt tags on images to name them, if relevant use keywords inrepparttar 120265 image names.

Make surerepparttar 120266 right keywords are used on your meta tags, page descriptions and page titles, do not use a string of keywords for your page titles or descriptions, some search engines don't like this and view it as spam/cheating. Each page should have titles, descriptions, and keywords relevant torepparttar 120267 information onrepparttar 120268 page.

Use keywords in your page headers.

4. Submission

You can use www.submitexpress.com to submit your website to multiple search engines for free at once.

Submit your site to www.dmoz.org - Google rates this highly and a listing will greatly boost your ranking.

5. Patience

Expect it to take time (up to three months even) to achieve a good ranking from all of your efforts, and have patience.



Amanda Vlahakis runs graphic design firm Truly Ace - which is a highly creative service provider of logo design, web design, and commercial illustration solutions for your business. Further information at www.trulyace.com.


Ten Breakthrough Marketing Ideas

Written by John Smith


Continued from page 1

6. Offer to insert ads into your product package for other businesses. Just ask, in return that they dorepparttar same for your business. You should only trade insert ads with businesses that haverepparttar 120257 same target audience.

7. Offer a free daily class in your web site's chat room. The class should be related torepparttar 120258 subject of your business or web site. This will get people to visit your web site everyday.

8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad onrepparttar 120259 free bonus.

9. Place different emotional response ads forrepparttar 120260 same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

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