Search Engine Optimisation – Why and How to do it.

Written by Justine Curtis, Enable UK

Continued from page 1

Identify Your Key Phrases. Withrepparttar end goals in mind,repparttar 147531 next step is to compile a key phrase list. Brainstormrepparttar 147532 phrases you feel are important to your business and also make sure you go throughrepparttar 147533 existing pages or your web site and add torepparttar 147534 list any phrases that appear naturally withinrepparttar 147535 copy. With list in hand, it's time for some heavy-duty keyword research. You can use a free suggestion tool such as those provided by Overture or Google or pay for time limited access to WordTracker.

WordTracker - Overture Search Term Suggestion Tool - Google AdWords -

More often than not, you'll find that phrases that you thought were important are not actually searched for by real people. The key phrase suggestion tools above will give you alternate suggestions to test.

You will now be armed with a list of actually searched for, highly targeted, relevant keyword phrases. Weed out any irrelevant phrases fromrepparttar 147536 list and rankrepparttar 147537 relevant ones in order of importance for your business. Then decide which 2 or 3 phrases to focus on withinrepparttar 147538 copy of each page ofrepparttar 147539 web site. The home page ofrepparttar 147540 site should usually focus onrepparttar 147541 main 2 or 3 phrases that encompassrepparttar 147542 general theme ofrepparttar 147543 site. Inner pages should each focus on 2 or 3 more specific phrases. If your pages already have some text copy to work with, take a look atrepparttar 147544 existing words on each page and see which 2 or 3 keyword phrases in your short list will fit best withrepparttar 147545 current copy. If pages ofrepparttar 147546 site don't have much copy to begin with, or if there is no specific focus on any given page, a rewrite from scratch will be necessary.

Writerepparttar 147547 Text Copy. Now it's time to get down torepparttar 147548 nitty-gritty of writingrepparttar 147549 text copy for your pages. If you're starting from scratch, be sure you keep in mind which phrases need to be used, whatrepparttar 147550 goals ofrepparttar 147551 site are, and whorepparttar 147552 target market is as this information will affect how you writerepparttar 147553 copy. If you're lucky enough to have some existing copy,repparttar 147554 next step will be to work inrepparttar 147555 necessary keywords whilst maintainingrepparttar 147556 flow and rhythm ofrepparttar 147557 text. Once your copy is finished you should have a number of pages focusing on 2 or 3 key phrases each. Editrepparttar 147558 HTML Code. Optimisingrepparttar 147559 HTML code includes creating Title tags, Meta description tags, Meta keyword tags, hyperlinks, and possibly headings and image alt attributes. All of these are factors in helpingrepparttar 147560 search engine spiders to properly classify your site, with some being more important than others. There is too much detail to go into in this newsletter but more information can be found in our DIY Internet Marketing Guide “Start atrepparttar 147561 Beginning” Click here for an excerpt: Upload and Submit Once you have completed allrepparttar 147562 steps above upload your new pages to your server and if this is a new web site, submit them torepparttar 147563 search engines. If you are updating an old site that is listed (all-be-it badly) inrepparttar 147564 search engines, it is not necessary to resubmit it.

Also don’t forget to perform your directory submissions or directory change requests. Make sure you submit to directories only when your web site is complete as this aidsrepparttar 147565 directory editor categorise your site more easily, and they'll be less likely to edit your submitted description. Link Building. Now it is time to begin your link-building campaign in earnest. Link building can be started in a quick burst, but should also be an ongoing process. You should always be onrepparttar 147566 lookout for sites that are a good fit with yours and contact them about exchanging links. For more info on link popularity and its effect on search engine rankings, please read our guide “Start atrepparttar 147567 Beginning” Click here for an excerpt: Wait and See. All that’s left to do now is wait for your organic listings to begin listing. If you've paid for inclusion withrepparttar 147568 search engines and directories that offer this service, you should start to see results within two weeks. Ifrepparttar 147569 initial rankings aren't as high as you'd like them to be, don’t panic. Concentrate on your link building and your efforts will be rewarded over time. Try not to make any major changes torepparttar 147570 web site its-self for at least 3 to 6 months.

Now all you have to do is sit back and wait for all those free, targeted, highly motivated customers!

Is your web site driving high quality, targeted customers to your business? Our proven Internet Marketing solutions make your web site work harder for you. For a complete range of Internet marketing and advertising resources to improve search engine positions visit Enable UK. Stop losing customers to your competitors and make more money from your web site TODAY.

How To Get Your Web Site Banned – or Search Engine Promotion, How Not to do it!

Written by Justine Curtis,

Continued from page 1

The Alt Tag is meant to be a textual description ofrepparttar image it is attached to. There is nothing wrong with tailoringrepparttar 147530 Alt tag to meet your keyword goals IFrepparttar 147531 tag is still understandable and if it appropriately describesrepparttar 147532 image. The offence occurs when an Alt tag has obvious keyword repetition/filler that a search engine can key in on as spam.

7: Comment Tag Stuffing Comment Tags are used to include useful design comments inrepparttar 147533 background source code (html) when creating a web page. These tags should be used only for adding technical instructions or reminders; however, these tags were often used to artificially increaserepparttar 147534 keyword count for particular search phrases.

At one time there was some argument that this technique worked, but it has always been a "Black Hat" search engine optimisation technique that even then could result in placement penalties. Nowadays this technique will not help an optimisation campaign, if anything it will be ignored or produce a negative result.

8: Over Reliance on Meta Tags Meta Tags is a broad term for descriptive tags that appear in most web pages and are used to provide search engines with a concept ofrepparttar 147535 page topic. The most common tags arerepparttar 147536 description and keyword tags.

At one time, extinct search engines such as Infoseek relied a great deal on Meta Tags and many took advantage of this factor to manipulate rankings with relative ease. In today's far more advanced climaterepparttar 147537 search engines place cautious weight on Meta Tags and when considering rankings Metas play only a fractional role. Some webmasters still consider Meta Tagsrepparttar 147538 ‘end-all and be-all' of ranking producers and forget to optimiserepparttar 147539 rest of their web page forrepparttar 147540 search engines. With this line of thinking they miss thatrepparttar 147541 search engines place far more importance onrepparttar 147542 body text (or visible text) ofrepparttar 147543 web page. This is a critical error that will ultimately lead to low or insignificant rankings.

Note: An extremely common example of Meta Tag over-reliance are web sites that have been designed totally graphically and are devoid (or nearly so) of html text that a search engine can read. A web page such as this will have no body text to index and may only provide a small amount of relevance torepparttar 147544 web page which ultimately leads to poor rankings.

Over reliance on Meta Tags does not produce intentional search engine penalties, however,repparttar 147545 simple act of ignoring other ranking principles often means a lower ranking.

For more detailed information on how to use all Tags more effectively, download our book “Start atrepparttar 147546 Beginning” here:

9: Duplicate Content This tactic is blatant Spam and is very common today. Essentiallyrepparttar 147547 Webmaster will create a web site and then create duplicates of each page and optimise them differently in order to obtain varying placements. By doing this you are saturatingrepparttar 147548 search engine databases with content that is essentially eating valuable bandwidth and hard drive space.

Duplicate content is a dangerous game often played by full-time marketers accustomed to trying to attain placements in aggressive markets. Avoid this tactic likerepparttar 147549 plague unless you are willing to sustain serious ranking damages if you get caught - which you likely will.

10: Automatic Submission Automatic Submission isrepparttar 147550 use of automated software to submit a website torepparttar 147551 search engines automatically and often repeatedly.

At Enable UKrepparttar 147552 word ‘automated' is a disturbing when used in reference to search engine optimisation and submission. The fact is that automated campaigns are not as effective as manual (by hand) ones.

Automatic Submission Tools can only submit to search engines that allow such submissions. These search engines makerepparttar 147553 majority of their profit from surfers like you viewing their advertising, be this at their web site or byrepparttar 147554 emails you will receive as a result of submitting to them. Automated tools have also been known to repeatedly submit sites and sometimes each individual page within a site and if a search engine is submitted to too often it will considerrepparttar 147555 submission as Spam andrepparttar 147556 website being submitted will not fair well.

The more established and popular search engines do not allow automated submissions, in factrepparttar 147557 submission companies continually try to upgrade their software to try and subvertrepparttar 147558 search engines' latest effort to stop their programs.

All in all, this leavesrepparttar 147559 submitter in an unstable position where they may or may not have their submission ignored. The cardinal rule of search engines… submit ONCE and it may take a while (usually no more than 2 or 3 months) butrepparttar 147560 site will get spidered at some point. If within a few months a site is not listed, then resubmit. As forrepparttar 147561 major engines like Google… be patient and definitely don't submit more than once if you can help it.

I hope that this article has told you a lot of things you already know and that you have not already fallen into any of these traps. If you are intending to outsource your Internet marketing campaigns, be extremely wary of any search engine optimisation company that suggests any of these tactics. Some of these tactics may work inrepparttar 147562 short term; however, that outcome is not only rare it is also a great way to get banned fromrepparttar 147563 major search engines completely.

For detailed information on how to optimise your web site effectively, without upsettingrepparttar 147564 search engines, download our guide “Start atrepparttar 147565 Beginning” here:

Is your web site driving high quality, targeted customers to your business? Our proven Internet Marketing solutions make your web site work harder for you. For a complete range of Internet marketing and advertising resources to improve search engine positions visit Enable UK. Stop losing customers to your competitors and make more money from your web site TODAY.

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