Search Engine Metrics… Organic Search vs. Paid Placement

Written by Lawrence Deon

Continued from page 1

Now with these facts in mind I’m confident you can clearly see what a top 10-search engine ranking can mean for your bottom line. Although it does leave a question unanswered in my mind, what has a higher ROI… organic search engine optimization or paid search?

According to SEMPO’s key analysis,repparttar U.S. & Canadian SEM Industry Size Estimate by tactic in 2004, organic SEO accounted for 12% ofrepparttar 128227 market share or $492,057,200 while Paid Placement accounted for $3,341,878,176 or 81.8%.

Interestingly, 9 out of 10 respondents are actively engaged in organic SEM marketing programs accounting for 89% ofrepparttar 128228 respondent advertisers. This trend can be contributed torepparttar 128229 average cost of popular keywords continuing to escalate.

Ifrepparttar 128230 escalation continues to rise it could make paid search engine advertising exponentially cost prohibitive for all butrepparttar 128231 largest advertisers…repparttar 128232 900lb gorillas!

Simply put, ROI is outpacing inflation: SEMPO’s key analysis indicates advertisers could afford to pay on average 33% more for their keywords and remain profitable, while they say prices have gone up 26% on average inrepparttar 128233 last 12 months. That’s leaves a 7% advertising margin to maintain current profits for 2005!

SEMPO’s data also noted that advertisers will get smarter about managing their paid placement programs before they cut back on spending.

This is also consistent with a report released by Nielsen/NetRatings indicating thatrepparttar 128234 growing demand for search engine advertising is outstrippingrepparttar 128235 supply of currently available advertising space.

These findings seem to indicaterepparttar 128236 inventory of keywords is approaching a critical demand problem however; most advertisers felt they still have some degree of price flexibility in their paid placement programs before they will reachrepparttar 128237 threshold of diminishing returns.

Is there any wonder why organic search engine positioning has gained popularity for online marketers in 2004? Could it be higher (ROI) return on investments?

SEMPO also cites that 43% of advertiser respondents have shifted their budgets away from other marketing programs for Organic SEO.

So what does it all mean? Letrepparttar 128238 numbers speak for themselves.

Organic SEO is undeniably gaining favor overrepparttar 128239 lower ROI paid advertising. This is evidenced by virtue ofrepparttar 128240 fact that paid advertising is becoming less profitable.

Although paid advertising will continue to hold a large portion ofrepparttar 128241 market share, as paid advertising returns diminish and keyword costs soar my early 2005 forecast is forrepparttar 128242 materialization of a progressive organic SEO market trend to facilitaterepparttar 128243 need for advertising space.

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank.

My Theory on Linkage

Written by Rich Brunelle

Continued from page 1

How do you develop "content" linkage? By writing content! You can create outgoing linkage to key high activity sites by including a link to their site in your content. You can create incoming linkage by getting others to write content and include your link in their site content. Or, you can write content about almost any topic, post it to others sites with a link back to your site withinrepparttar content.

What makes a Press Release one ofrepparttar 128226 best methods of web site promotion? First, it's content. Second, it's content relevant to your web site. Third, it's content, relevant to your web site, with a link back to your site. And fourth, it's content, relevant to your web site, with a link back to your site, that is maintained in a high activity sites database whererepparttar 128227 Internet Public and search engines get to see it. Is there a pattern forming here?

Want a demonstration of my theory? Use any major search engine. Type "datajam's Internet" inrepparttar 128228 search for space. How many links have you found? Now look closer. What are a majority ofrepparttar 128229 links? Most are links created by distribution of a Press Release. And if you look closly, you will find linkage created by a press release distributed over five years ago.

So, in a nut shell. My linkage theory is simple . . . any questions?

Rich Brunelle is CC&BW for all of the "datajam's Internet" web sites. He can be contacted via email at See datajam's Internet to visit datajam's Internet.

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