Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. The RSS feeds and blog directories will also help build your page rank on search engines. Blogs have all ingredients to be one of best free advertising tools Internet has to offer. Why aren’t you taking advantage?

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using simple measure of keyword density discussed above, average keyword density of my copywriting website is 1.9%. Using complex measure it’s 4.9%.

Keyword density range: Using simple measure, my density ranged from 0.4% to 7.6%. Using complex measure it ranged from 1.6% to 17.5%

Some comments on keyword density figures

• The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know about algorithms and there are bound to be other factors at play which I don’t know about.
• With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated using simple method discussed above.
• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

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* Glenn Murray is an SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.