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A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze keyword density of my copywriting website.
The Website: This case study analyzes website for my advertising copywriting and SEO copywriting business, Divine Write http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).
Number of pages on site: At time of writing, my website contained a total of 53 pages.
Primary keyword phrase: copywriter
Average keyword density: Using simple measure of keyword density discussed above, average keyword density of my copywriting website is 1.9%. Using complex measure its 4.9%.
Keyword density range: Using simple measure, my density ranged from 0.4% to 7.6%. Using complex measure it ranged from 1.6% to 17.5%
Some comments on keyword density figures
- The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. Theres a lot I dont know about algorithms and there are bound to be other factors at play which I dont know about.
- With regard to Wayne Hurlberts article, it would seem that he is referring to keyword density as calculated using simple method discussed above.
- The range figures are noteworthy because they suggest that you dont need to be paranoid about having some pages with a very high density and some with a very low density.
A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks see SEO for CEOs and How to Top Google by Writing Articles for more information).
Happy SEO writing!
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* Glenn Murray is an SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com for further details or more FREE articles.