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Everyone else in SEO world is practically working out of their garage in comparison.
Scared yet? You donít have to be as long as you are spreading your marketing around to non-search engine traffic you should be getting.
Writing articles and syndicating them in your market is a direct traffic strategy that has nothing to do with search engines. Except that search engines find your site through those links as well. But you should be doing it solely for DIRECT TRAFFIC from readers on other sites and taking search engine traffic boost as mere icing on cake.
You see, as people spam search engines, they must adjust how they rank sites in order to compensate. This means a lot of good sites take a hit when Google changes way it ranks sites.
You could have done everything completely on up and up and gotten dropped in engines because they made a new rule that everyone who registers their domains only for one year is a possible spammer. There goes your legit site. Hope you werenít planning on search engine traffic for your SOLE source of traffic.
Can you see how dangerous it is to get bitten by search engine bug? YES you can propel your business overnight from a profitless dead zone to a glamorous profit machine with one top ranking.
Of course that is possible. It is not likely.
People who are turning their small online businesses into success stories are doing one thing across board: Conducting a multi-faceted marketing campaign that includes search engines along with a good mix of other non-search engine marketing such as reciprocal and non-reciprocal linking tactics too numerous to mention here.
If you want long-term success online, you must be willing to look past all sleeze merchants selling you dreams of riches through search engine marketing.
Search engines care about one thing: Their own hides. You should care more about your hide than anything else and use a well-planned, disciplined marketing strategy that puts search engines in their place. Not in epicenter of your marketing campaign, but just another tool in your toolbox for bringing in targeted traffic.
Do this, and you will escape fate of thousands of startups this year who will realize too late that they hung their hopes on wrong marketing strategy as their engine for profits.
Jack Humphrey explains his proven marketing strategies in the all new Power Linking 2005 at http://power-linking-profits.com. Jack is proudly NOT a ďsearch engine expert.Ē