Search Engine Marketing Hype Killing Small Businesses

Written by Jack Humphrey


Continued from page 1

Everyone else inrepparttar SEO world is practically working out of their garage in comparison.

Scared yet? You donít have to be as long as you are spreading your marketing around torepparttar 143341 non-search engine traffic you should be getting.

Writing articles and syndicating them in your market is a direct traffic strategy that has nothing to do with search engines. Except that search engines find your site through those links as well. But you should be doing it solely for DIRECT TRAFFIC from readers on other sites and takingrepparttar 143342 search engine traffic boost as mere icing onrepparttar 143343 cake.

You see, as people spamrepparttar 143344 search engines, they must adjust how they rank sites in order to compensate. This means a lot of good sites take a hit when Google changesrepparttar 143345 way it ranks sites.

You could have done everything completely onrepparttar 143346 up and up and gotten dropped inrepparttar 143347 engines because they made a new rule that everyone who registers their domains only for one year is a possible spammer. There goes your legit site. Hope you werenít planning on search engine traffic for your SOLE source of traffic.

Can you see how dangerous it is to get bitten byrepparttar 143348 search engine bug? YES you can propel your business overnight from a profitless dead zone to a glamorous profit machine with one top ranking.

Of course that is possible. It is not likely.

People who are turning their small online businesses into success stories are doing one thing acrossrepparttar 143349 board: Conducting a multi-faceted marketing campaign that includes search engines along with a good mix of other non-search engine marketing such as reciprocal and non-reciprocal linking tactics too numerous to mention here.

If you want long-term success online, you must be willing to look past allrepparttar 143350 sleeze merchants selling you dreams of riches through search engine marketing.

Search engines care about one thing: Their own hides. You should care more about your hide than anything else and use a well-planned, disciplined marketing strategy that puts search engines in their place. Not inrepparttar 143351 epicenter of your marketing campaign, but just another tool in your toolbox for bringing in targeted traffic.

Do this, and you will escaperepparttar 143352 fate of thousands of startups this year who will realize too late that they hung their hopes onrepparttar 143353 wrong marketing strategy as their engine for profits.

Jack Humphrey explains his proven marketing strategies in the all new Power Linking 2005 at http://power-linking-profits.com. Jack is proudly NOT a ďsearch engine expert.Ē


Search Engines Are Going to Love You for This.

Written by Ron Hutton


Continued from page 1

STEP 1: Find articles that tie in closely withrepparttar theme of your website or any particular page on your site. For testing purposes you can use this newsletter to play around with.

STEP 2: Go Here:

==> http://snipurl.com/texttohtml

STEP 3: About mid-page onrepparttar 143340 right-hand side youíll see a short paragraph withrepparttar 143341 title "Free Text to HTML Converter". Click onrepparttar 143342 title. This is a CGI script that I installed at Internet Marketing Power Tools for your use.

STEP 4: Copyrepparttar 143343 text that you want to convert to HTML code, and paste it inrepparttar 143344 open text box that you see when this page opens.

STEP 5: Scroll downrepparttar 143345 page and chooserepparttar 143346 options that will give yourepparttar 143347 output that best suits your needs.

STEP 6: Clickrepparttar 143348 "Convert to HTML" button atrepparttar 143349 bottom ofrepparttar 143350 page.

STEP 7: Clickrepparttar 143351 "Select All" button to copy and pasterepparttar 143352 now-HTML-formatted text into your webpage.

Thatís all there is to it.

By including meaningful content on your website, you should receive more favorable rankings inrepparttar 143353 major search engines. This is only one aspect of what search engines are looking for, but itís an important component and will put you onrepparttar 143354 right track to getting ranked higher and increasing traffic to your site.

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com


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